Want to stay in touch with changing needs and values in society? Sign up for our webinars.

Combining big and thick data to find new growth opportunities

Webinar TrendsActive MIE

Based on our ongoing trend research and multiple conversations with global CMOs we’ve found huge potential for marketers and insights professionals to help their organizations navigate complexity and find new growth opportunities.

We’ll introduce you to:

  • Why we need strategic foresights in stead of insights?
  • What causes our society to be complex?
  • How does this influence human needs and behaviours?
  • How can your brand or organisation best adapt to these changes? 

How to attract Millennials and Gen Z as employees?

Gen Z'ers

It’s a war on talent. So how do you attract Millennials and Gen Z? Which differences do you need to take into account?

We’ll provide you with deep insights into both generations, their preferences and needs. Including examples and strategies on how to attract and keep them. Fueling you with tangible, ready to apply ideas on how to improve (for instance) your employee branding and employee journey.

Purpose in a complex world “mind the gap”

One of the main discriminators for people to choose a certain brand is purpose. At least that’s what they say. Having a purpose hardly turns out to be a buying differentiator.

A gap that is not easy to close in our complex world with deep trust issues, polarization and a fast-changing rulebook. 

So how can you use purpose to drive growth?

We’ll introduce you to:

  • The behavioral biases that cause this gap
  • Your filter bubble which makes it hard to look from other
    (necessary) perspectives to your brands’ purpose
  • Insights in the key changing human needs that help you to close the gap

Sign up for our webinars.

All meetings are conducted by zoom. If you have any questions, please feel free to contact us in advance.


Webinar in English – November 4th


#inclusion #sustainability #csr #diversity #resistance
#pluralism #war on talent

How brands can benefit from the generational overlap.

grandparent with grandchild on the beach

Is your brand trying to target multiple generations simultaneously? Then this webinar is for you. Without disregarding the differences between generations, we will share some common needs and values. We will outline the sociocultural trends that affect the lives of the four generations and show you where and how you can be relevant.

After this session you can:

  • Adjust your brand to shared needs and values of different generation
  • See how different generations influence each other and create common needs and values
  • Understand why millennials and boomers are similar and why X and Z are lookalikes.

Here is one cool case on the topic.

How to make your CSR strategy relevant?

windenergy park

To make a CSR strategy relevant for consumers, it should resonate with their needs and values.
Not just with the ambition of the brand. Still too often, CSR strategies are focused primarily on building a company’s reputation with little real benefit to society. However, when executed in the right way and to the right target groups, CSR can be much more than a form of advertising.

After this session you can:

  • Understand why men and women respond differently to CSR and what that means for your brand
  • Make people trust your CSR strategy more
  • Activate your consumer’s sustainable behavior, because we will explain the single most important psychological nudge.

How to mentally recharge your team?

woman running near a forest

This webinar covers an ‘inside’  perspective on mental wellbeing. It might provide you with one of the biggest opportunities (and obligations) for your  company and team  in the coming years. The COVID-19 pandemic is reshaping people’s lives in a way that has a huge impact on their mental health. Some people have used Covid as a way to reflect on their lives and are now looking to optimize their professional lives in such a way that it gives more meaning than BC. But the majority of people have had to deal with stressful situations, with living socially and physically disconnected from others and with an ever-present threat of an unfolding unknown.

After this session you:

  • have some clear angles on how to respond to the effects of COVID-19 on people’s search for meaning
  • know where to start to build resilience and improve your team’s emotional and mental wellbeing.
  • Apply the 50-40-10-rule of human happiness to your challenge

Read more about meaning here.