For some time now, we have observed a growing consumer demand for brands that contribute to solutions for social issues. As problems for businesses, citizens and the government increase, there seems to be momentum for brands that want to activate
This week we inspired VodafoneZiggo with human insights that provide opportunities to build a relevant and responsible brand towards 2025.
Pension funds tend to react by explaining their efficiency, emphasizing the interest rates they make, and other compelling arguments to show their competence. But is showing off your competence the best way to rebuild trust?