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Masculinity
masculinity, men

The significant role of masculinity in men’s everyday behaviour

Late last year a study was published that found a link between experienced masculinity and voting behaviour. Three different experiments found that men’s concern about failing to meet masculine standards lead them to embrace more aggressive policies and politicians. In the study

by Douwe Knijff
8. February 2021
General
0
1
brand, men, trend

Hoe ziet jouw merk de real man?

De marketeer weer terug in het strategische zadel brengen. Daarvoor is verdieping in de belangrijkste sociaal-culturele trends nodig. Aflevering 3 in een serie van 6 trend-duidende beschouwingen: hoe laten we ons merk aansluiten op de man van tegenwoordig?

by Douwe Knijff
8. March 2020
General
0
1

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