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Generation Z, human context, insights

Two things brands can learn to reach younger generations from Alexandria Ocasio-Cortez and Billie Eilish leading up to the American elections.

With the American elections racing to a conclusion, and the stakes seemingly higher than ever, several high-profile celebrities try to reach the younger generations. Young people are historically a notoriously absent demographic at the voting booths. Fewer than half of

by Douwe Knijff
29. October 2020
General
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1
How Babyboomers experience staying inside
Babyboomers, COVID-19, human context

How Babyboomers experience staying inside and how you can help.

How are Babyboomers experiencing today's times? Although they might be more willing to self-isolate, we explain why this specific generation hates is as well.

by Aljan
1. October 2020
General
0
1
Money burning
brand, financial industry, human context, mental wellbeing

The missed opportunity (and duty) of the financial industry: mental wellbeing.

We believe the human context provides the necessary strategic guidance to navigate these extraordinary times. Let’s add some human context for the financial industry. You’ve all seen it. The corona crisis is putting a pressure on people’s wellbeing.

by Aljan
22. July 2020
General, Trends
0
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