Open the newspapers and you’ll notice rising levels of fear and anger amongst citizens. Polarization and hardening of manners are having its impact on society. With a strong impact on the mindset of the youngest generation, Gen Z. A mindset
Two things brands can learn to reach younger generations from Alexandria Ocasio-Cortez and Billie Eilish leading up to the American elections.
With the American elections racing to a conclusion, and the stakes seemingly higher than ever, several high-profile celebrities try to reach the younger generations. Young people are historically a notoriously absent demographic at the voting booths. Fewer than half of
A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.
Recently, we inspired the Dutch non-profit sector at a meeting organised by PWC. The future of non-profit organisations is at stake. Most of them are losing donors rapidly. What does this mean for their future?