The redefinition of social connections
The need for social connections will for sure never loose its relevance, simply because it is a fundamental human need. What will change over time, however, is how people will fulfill that need. That is why we discuss the manifestations
Gen Z will force brands to show their colors. Will you move inward or move forward?
Open the newspapers and you’ll notice rising levels of fear and anger amongst citizens. Polarization and hardening of manners are having its impact on society. With a strong impact on the mindset of the youngest generation, Gen Z. A mindset
Two things brands can learn to reach younger generations from Alexandria Ocasio-Cortez and Billie Eilish leading up to the American elections.
With the American elections racing to a conclusion, and the stakes seemingly higher than ever, several high-profile celebrities try to reach the younger generations. Young people are historically a notoriously absent demographic at the voting booths. Fewer than half of
How understanding Gen Z’s struggle can ensure brand relevance
A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.
Non-profits are in trouble, will Generation Z show them the way?
Recently, we inspired the Dutch non-profit sector at a meeting organised by PWC. The future of non-profit organisations is at stake. Most of them are losing donors rapidly. What does this mean for their future?