Our response to the corona crisis
The world is in chaos right now. People, governments and organizations are in downright survival mode. Everybody is looking at today and tomorrow.
Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.
Why brands need thick data to capitalize on big data
The essence of marketing was and always will be to identify, understand and serve human needs. In todays world we call that customer-centricity, because many organizations have seem to have lost touch with their customers.
In the near future, you are going to need a Generation Z strategy
Generation Z are mobile natives. Yes they have a different outlook on health and beauty. But what drives them in their decision making? And how is that different compared to Millennials?
What do Instagram and KLM have in common?
A couple of months ago Instagram began a test in Canada that hides the total number of likes on photos and videos. So likes won’t be visible on the main feed and profiles, only the owner of the account will
Are European Millennials all the same?
There are 100 million of these Millennials living in Europe. The Eurapco partners now have the insights to become Millennial-proof. Are you?