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Business, Design, Music

Our response to the corona crisis

The world is in chaos right now. People, governments and organizations are in downright survival mode. Everybody is looking at today and tomorrow.

by Kees Elands
15. March 2020
General
0
1
Business, Design, Music

Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?

This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.

by Pauline Taks
12. March 2020
General, Trends
0
1
Overview big data society
Business

Why brands need thick data to capitalize on big data

The essence of marketing was and always will be to identify, understand and serve human needs.  In todays world we call that customer-centricity, because many organizations have seem to have lost touch with their customers.

by Kees Elands
13. December 2019
General, Trends
0
1
girl generation z is looking on mobile phone
Business, strategy

In the near future, you are going to need a Generation Z strategy

Generation Z are mobile natives. Yes they have a different outlook on health and beauty. But what drives them in their decision making? And how is that different compared to Millennials?

by Aljan
11. August 2018
General, Trends
0
1
Airplane on instagram
Business

What do Instagram and KLM have in common?

A couple of months ago Instagram began a test in Canada that hides the total number of likes on photos and videos. So likes won’t be visible on the main feed and profiles, only the owner of the account will

by Pauline Taks
8. August 2018
General, Trends
0
1
millennials on a bike
Business

Are European Millennials all the same?

There are 100 million of these Millennials living in Europe. The Eurapco partners now have the insights to become Millennial-proof. Are you?

by Aljan
6. August 2018
General, Trends
0

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