Keynotes

Aren’t all brands supposed to be sustainable these days? We have analyzed the container term sustainability and found the most pressing needs and demands driving the need for sustainability. Leaving us with insights that are always relevant – regardless if it’s a preqequisite or differentiator. We have brought sustainability down to the underlying needs and demands. And they differ per generation, per gender and provide different angels for different brands. Together with you we will pick the trends most relevant for your organisation or brand. The final 45-60 minute digital presentation will shed light on how you can make sustainability of relevance in the relation with your customers.

It’s not about corona, it’s about people .The world is in chaos right now. People, governments and organizations are in downright survival mode. Everybody is looking at today and tomorrow, a future beyond seems too uncertain to explore.

• In our approx. 60-minute webinar we answer questions like:
  How will how people react in times like these?
• What human needs of different generations will be likely amplified?
  And what current behavioral trends will manifest itself more clearly during times like these?

In the (very) near future everyone will need a strategy for generation Z. And there is not much time left. In order to be able to focus on the customer of the future, you will have to start understanding them today. These 5 to 22 year olds will determine how the future unfolds. Regardless of what happens today.

In this presentation we dive into the changing needs and values of this generation and explain how you can become more relevant to them.

Four generations on the workfloor

Four generations on the work floor. How do you let these – sometimes very different – groups of people work together? How do you as an organization ensure that you are (and remain) attractive to all employees? This presentation explains the most important differences and similarities between the Babyboomers, Generation X, Millennials and Generation Z? In general, and in relation to the workplace. We provide guidance that will enable you to respond in the right way to their different needs, expectations and wishes. And enable you to be relevant to these four generations.

The finance industry always gets blamed for being low-interest to customers. Even after a decade of serving Millennials, companies – and especially banks and the insurance industry – still struggle. They’ve enforced huge changes in product development, customer engagement and communication but we still see a lot of financials failing in getting it right. Our Millennials & finance presentation will shed light on the needs and demands of this fascinating but demanding generation and will provide you with a lot of actionable insights and finance examples to enable you to become millennial-proof.

Over the last decade(s) the needs and demands of ‘men’ are expending from a – almost exclusive – focus on material prosperity into a more engaging, more purposeful society. People are looking for more than material wealth and expect brands more and more to engage in more than just making money, have a broader social purpose. Besides the social purpose, which – in many cases has been environmental purposes – people are moving from the quest from happiness towards the search for meaning. This presentation provides insights and inspiration to become more relevant. It contextualizes/explains why and where are people searching for more meaning, and how could you , as a Brand could adapt and start playing a (more) meaningful role in their lives.