A Design Agency that is tasteless ?!

IDEENHAUS is a german agency that is specialised on the translation of brand strategies into success-codes and partner of TrendsActive and BrandTrust. Based in Munich and Nuremberg. Design is just a part of Branding.


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Method beats taste

We are often asked what makes us different from classic advertising agencies: We translate strategies into brand style that moves people, and we do it methodically.

For us everything revolves around brand management. We are methodically strong and can translate strategies into style and good stories that move people. Many valuable strategies end up in the drawer or are not understood. Changing this is what drives us on. That’s why we at IDEENHAUS have made it our business to comprehensively anchor strategies in companies in order to create sustainable brand value.

How do we translate brand strategies?

Scientific disciplines such as semiotics, motif and design research form the basis of our work. In doing so, we make entrepreneurial top performances from strategy accessible and attractive. And we have been doing so for 30 years.

Why do we work tasteless when creating brands?

We are convinced that methodology takes precedence over taste when designing brands. This unusual approach helps you to achieve traceability and security. So you do not have to rely on your or our taste.

Which methods do we use?

Together with the renowned motive researcher Dr. Helene Karmasin, we have developed the Karmasin semiotics method, which is based on scientific findings. This is only one of many methods.

Want to learn more about IDEENHAUS?