Wageningen University x TrendsActive

As Utrecht is filling up again with thousands of ambitious students ready to absorb new information at college, the Universities themselves are also getting ready for new learning – they want to understand potential students. Therefore this week we had the marketing department of Wageningen University as a guest at our office in Utrecht for a lecture on the youngest generation, better known as Generation Z, by our trend researcher Pauline. (This university is specialized in the domain of healthy food and living environment for governments and the business community-at-large.)

In a 1,5 h session we fueled them with new insights and gave practical solutions when communicating with Generation Z. This generation has just started entering Universities, and will be their main target group in the coming years. As well as their parents 🙂
We saw that the practical and result driven approach of this specific university has a strong overlap with the main characteristics of generation Z. Good for them!

Did reading this post made you realize that you have questions on or interest in this (or other) generation(s) as well? Don’t hesitate to contact us and we’ll be happy to tell you more about these new kids on the block.

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