We now have a Dr. Cheung in our office

Last friday, our trend researcher Tracy Cheung finally received what she has been working so very hard for over the past 4,5 years; her PhD! We are super stoked for her to be able to realise this great accomplishment. In her dissertation, titled ‘Turning Vice into Virtue’, she describes the mixed-method research she has undertaken to get more insights as to on what basis people make their food choices and how they can be stimulated to make healthier decisions. She looked into self-control, motivation, heuristics, ego-depletion, hunger and nudging, combining lab and field research. A summary and the full text document can be found here.

Congratulations Tracy!

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