Meet our new kid on the block: ’Innovation Month’

Innovation often happens in innovation labs, or takes place during an inspiring afternoon session. But what if you want to make a whole organisation more innovative? You might want to organise an Innovation Month. We just finished our Innovation month at Discovery Networks and this edition was even better than last year.

Our innovation month offers a month full of inspiration, ideation, creation, and obviously also some frustration. All with the goal to boost their entire organisation, from receptionist to management, and fuel the new thinking. Seven teams teamed up and went into battle for the most innovative, scalable en financially feasible idea.

Together with Discovery we selected one of our favourite and commercially interesting trends: Babyboomers! Did you know that this generation watches 15 hours of television a week? Compared to only 8 hours for Millennials. And that only one employee working at Discovery falls within this generation? Anyway, we figured it would be a great opportunity to work with this consumer group and to generate new ideas, services, communication, apps or content.

We kicked off with a two hour deep dive in the drivers, needs and behaviour of the babyboom generation, inspiring Discovery with cases and examples within and far beyond their industry. Up next were weeks full of guest speakers to stimulate the innovation.These where hand picked by our own trend scouts to make sure they would fit the ambitions of Discovery. Our first guest speaker was World Wildlife Fund. They talked on how important Babyboomers are for their fundings and what services they offer to keep them as loyal customers. The week after that we invited Mare, a research agency from the Netherlands to present their insights on the so-called ‘Quintastics’: people in their fifties. left everyone highly inspired, and the presentation made people laugh. And cry (tears of joy). It clearly moved people in many ways. GRRR agency closed off the sessions with inspiring cases and tips on design thinking.

During the whole month it was up to the teams to create their new concepts and prepare their final pitches for the jury. Last week was D-Day. And we must say: we are very proud of the outcome. And so is our client. Three out of seven concepts will be taken to the next stage. But most importantly, throughout the entire Innovation Month we have truly been igniting and fostering an innovation culture at Discovery Networks that will last.

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