Ideation week at Discovery Benelux

Challenges
How do we infuse an innovation mindset and inspire teams to come up with innovative ideas? These are challenges that we often encounter in working with global brands. In this blog post we’d like to highlight our recent work for Discovery Benelux, as part of their mission to create an innovation culture.

Building on the succes of the 2018 and 2017 editions of the Discovery Innovation Month, we did things slightly different this year and co-created a three day pressure cooker together with Discovery’s innovation team. A selected group of innovation-minded employees of Discovery were invited to the program.
This year’s challenge was to capitalize on Tokyo 2020, as Discovery’s Eurosport holds the rights to broadcast the Olympic Games next year. Our trend ‘Quest for Happiness’ provided the teams with the right insights and the right context to innovate from a consumer perspective.

So, what does a three day pressure cooker consists of? Let’s give you an overview:

  • Day 1: Inspiration. We presented our ‘Quest for Happiness’ trend (because of the great link between sports and happiness). Besides we invited two guest speakers: a sport marketer and an ex-olympiër/ brand builder from Nike. All three forms of inspiration were used for a short brainstorm session after each presentation.
  • Day 2: Ideation. After all the input of the first day we continued brainstorming and made a preliminary selection of ideas. To provide the teams with some extra inspiration that could be used for their ideas we facilitated a trend safari – an active hunt out on the streets for manifestations of the trend Quest for Happiness. We ended the day with a final selection of max. two ideas.
  • Day 3: Creation and presentation. We kicked off the last day by listening to the one minute pitches of both teams. We provided them with feedback after which they could finalize their idea and turn them into a kick ass presentation – which was presented to the jury at the end of the day.

Every innovation challenge is unique. And as such, every innovation challenge calls for a different approach. This year’s pressure cooker matched the organization’s ambitions and as a consequence, resulted in very positive feedback from both the management and the participants.

We’d love to hear about your ambitions to explore how we could become your partner in innovation. Send an e-mail to Pauline to start the conversation.

 

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