Trendsactive was in Oslo

Last week we were invited to Oslo! We gathered just outside the city to present at the Smart Retail Event (organized by Management Events).

We presented parts of our Millennials and Generation Z trend for almost 100 marketers and brand managers from different retailers. To be more specific… we provided insights on how to be meaningful and relevant for these two generations. In answering this question, we also highlighted the differences between them. For example by looking at a useful insight from pedagogy; being raised by parents from different generations results in different behaviors between Generation Z and Millennials.

We had a lovely time in Norway! Stay tuned to see where we will be on stage next time…

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