First day in Kyiv

We are spending this week in Kyiv as we were invited by the Dutch Embassy to share about consumer insights and trends relevant for the agriculture industry.

Today our keynote speaker Aljan de Boer took the stage at the Fresh Business Expo to present on two major consumer groups – the Millennials and the younger Generation Z. For Millennials who are me-centric, how can the agriculture and food industry make them feel special as consumers? On other hand, how can the industry continuing fostering Generation Z’s “make it happen” mentality? Not only did Aljan inspire the audience, he also surprised them with a tasting of the Sechuan buttons. A sensational experience.

Tomorrow we are again looking forward to another exciting day with Aljan hosting a trend workshop at the UCAB event; and Tracy presenting three important sociocultural trends (i.e., Connected Society, Lack of Trust & Young Generations) for the agriculture industry at the Christmas event at the Dutch Embassy. Dobra!

Interested how our insights and approach could benefit you? We offer a wide range of solutions, from inspirational keynotes to concept development. We’re happy to talk about the possibilities! Send an email to sara@trendsactive.com

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