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We believe

We believe that the key for brands to add meaning, create impact and make a difference lies within the human context
What we do

What’s happening
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Why even people with strong egalitarian beliefs may still block equality
According to a new paper, people (even those with strong egalitarian beliefs) block policies that reduce disparities as they often think that the gain of one group must lead to a loss for another. This “zero-sum view of equality” is a roadblock
Who we work with
Over the last 17 years we have worked for a wide variety of brands and organizations. From profit to non-profit and from telecom to retail. For SME’s and Fortune 500 companies. We work globally and for various departments, covering almost everything between strategic marketing and HR.