Do you know what’s relevant and meaningful for your customers?
People expect brands to be relevant create impact and fulfill their deeper, more profound, less volatile needs.
This calls for brands to reconsider their consumer strategies and deepen their understanding of the changing needs and behavior of people.
One model to capture where and how you can be relevant in your customer’s life
We’ve brought 20 years of human behavioral research together in our Human Context Circle. This circle provides tangible insights to fuel future proof strategies, innovation and touchpoints. Allowing brands to ensure their (future) relevance.
Clients and challenges we’ve guided
Asics
„Entwicklung eines globales Innovationsthemas, um unsere Strategie 2022 zu aktivieren”
Nationale Nederlanden
“ Entwicklung eines Angebots für die Gesundheitsversorgung auf der Grundlage der heutigen tiefen Bedürfnisse der Gesellschaft”
Disney
Repositionieren von Donald Duck, um Relevanz für die heutigen Zielgruppen zu erzeugen
„I can’t tell you enough how pleased I am with the push that the TrendAnalysis has given to future developments.“
– Grandmaster – Order of Freemasons in the Netherlands
„Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare care label.„
– Marketing manager
„Working with Trendsactive feels like working with your nicest colleagues but with the indispensable expertise from the outside.“
– Commercial manager
Our Services
Our services guide brands on how to be relevant and meaningful in the lives of people. We tailor our services to your brand and challenges but in general we distinguish three main types of services
- Impact assessments: Find out where your relevance lies
- Activation strategies: Design how to leverage on these insights
- Academy services: Learn all about why people behave the way they do
News & Insights
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Time-Based currency: Care in exchange for care
With a shrinking workforce and the number of people aged 80+ expected to triple between 2020 and 2050, longevity will be one
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Sacred drinks
Although we’re witnessing a rapidly secularizing society, the need for spirituality remains vivid. For younger generations, spirituality takes on a
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The flaws of fairness in media debates
One of the most important pillars of the media in a free country is objectivity. Journalists are urged to report
Get in touch!
Looking for relevance in these complex times? Do get in touch with Kees Elands, our Founder and strategist – he, and we, might be able to help your brand.
Kees Elands
Founder & Strategist
+31 6 14 27 70 04
kees@trendsactive.com
