Scientists define a new dimension of a good life: beyond the dichotomy of hedonic versus eudaimonic well-being.
At TrendsActive we are very invested in the debate of what exactly makes for a good life. Since we advise brands on how to impact people, it only makes sense for us to closely follow what it is that defines
What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen
Not perks, but respect. What young workers really want on the work floor
New research points to an important switch in values among young workers. The research shows what employees (between 21 and 34 years old) find important at the work floor. And no, this has nothing to do with weekly bootcamps, drinks
Bring your own… refill bottle
Bring your own
The power of nature on our mental wellbeing
Experiencing nature and green spaces has a range of positive effects on us (reduced stress, depression, and anxiety). Yet the specific implications are still being discovered. There's a growing body of research on the benefits of nature on mental wellbeing, offering brands
This is how BurgerKing relates to customers in confusing times
Burger King launched a campaign to promote their Impossible Whopper. A vegan burger made without beef that tastes exactly like a Whopper. The campaign pokes fun at the new, confusing, everyday problems the pandemic has created. Ranging from not being
The big ban: fossil fuelled ads are banned at Amsterdam Metro stations
“A round trip to Barcelona for €25,-”, or “The New Seat Ibiza, temporary €250,- cashback”, do you travel by metro in Amsterdam? If so, you won’t come across these ads anymore. As of the 1st of May, the city banned
Out and Proud: How Generation Z is embracing diversity
Gen Z continue to be the frontrunners for change and strive towards a more progressive and inclusive world. These progressive views extend towards individual sexuality, as was recently demonstrated by a study, published by the American Psychological Association. The study showed
New Belgium brewery makes a climate statement with a beer that tastes bad by design
For earth day this year the American brewery gave us a sneak peak into the future of beer if we don’t take action now. “This beer uses the kind of ingredients that would be available in a climate-ravaged future including:
Experience “Singapore by stream” on Twitch
With travel restrictions implemented worldwide, tourism has come to a halt. However Singapore is opening up its borders, albeit virtually. ‘Singapore by Stream’, launched by the Singapore Tourism Board, makes use of the live streaming platform Twitch. The experience offers