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How brands can connect with the ‘real man’ of today?

The debate about gender and identity is alive and kicking. The man is in crisis and his masculinity is toxic, according to the media. Brands that focus on men are participants in this debate, whether they like it or not.

by Max Kratzer
10. December 2020
Downloads, General, Media, Trends
0
Money burning
brand, financial industry, human context, mental wellbeing

The missed opportunity (and duty) of the financial industry: mental wellbeing.

We believe the human context provides the necessary strategic guidance to navigate these extraordinary times. Let’s add some human context for the financial industry. You’ve all seen it. The corona crisis is putting a pressure on people’s wellbeing.

by Aljan
22. July 2020
General, Trends
0
0
Girl with book
brand, Corona, Generation Z, relevance

How understanding Gen Z’s struggle can ensure brand relevance

A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.

by Douwe Knijff
29. June 2020
General, Trends
0
0
Trends

Corona accelerates people’s search for meaning

A year after we started writing our latest trend report ‘The Search for Meaning’, we live in a world that has drastically changed..

by Pauline Taks
16. June 2020
General, Trends
0
1
Business, Design, Music

Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?

This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.

by Pauline Taks
12. March 2020
General, Trends
0
1
Overview big data society
Business

Why brands need thick data to capitalize on big data

The essence of marketing was and always will be to identify, understand and serve human needs.  In todays world we call that customer-centricity, because many organizations have seem to have lost touch with their customers.

by Michiel Zonnevijlle
13. December 2019
General, Trends
0
0
Young boy part of generation Z in orange sweater
Generation Z, Non-profit, Trends

Non-profits are in trouble, will Generation Z show them the way?

Recently, we inspired the Dutch non-profit sector at a meeting organised by PWC. The future of non-profit organisations is at stake. Most of them are losing donors rapidly. What does this mean for their future?

by Michiel Zonnevijlle
12. August 2019
General, Trends
0
1
Four generations in the workplace

Four generations in the workplace

Many Babyboomers are still working while Generation Z enters the labour market. This means that Babyboomers, Generation X, Millennials and Generation Z are working together and they all have their own attitudes to work. This presents both chances and challenges

by Pauline Taks
7. August 2019
General, Trends
0
0
girl generation z is looking on mobile phone
Business, strategy

In the near future, you are going to need a Generation Z strategy

Generation Z are mobile natives. Yes they have a different outlook on health and beauty. But what drives them in their decision making? And how is that different compared to Millennials?

by Aljan
11. August 2018
General, Trends
0
1
Airplane on instagram
Business

What do Instagram and KLM have in common?

A couple of months ago Instagram began a test in Canada that hides the total number of likes on photos and videos. So likes won’t be visible on the main feed and profiles, only the owner of the account will

by Pauline Taks
8. August 2018
General, Trends
0
1
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Due to covid we are not always in the office, please contact us through email. If urgent, you can reach us on our personal phones +31 6 46993230 (Michiel) or +31 6 14277004 (Kees)


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