Why Tony’s Chocolonely speaks in favour of a sugar tax
Tony's Chocolonely kicks off the year in a somewhat unusual fashion; directly speaking up against one of its (inevitable) main ingredients. The company mentions the importance of health during corona times and the role of sugar in the worldwide obesity problem. That’s why
Combat the Monday blues with this newspaper
It is almost that day of the year again: Blue Monday. Although there is no scientific evidence for the idea that this is the most depressing day of the year, it surely isn't the most thrilling day for us either. From increased anxiety about the climate crisis,
The benefits and opportunities of volunteering
Volunteers are being invited to help out at The Burrell Collection in Glasgow with their entire family. The museum is offering families the chance to help out. The aim is to encourage as many people as possible to get involved in
Social medium that let you think twice before posting
On a daily basis, we are flooded with an overwhelming amount of impulses, a significant part of which are from companies, brands and social media platforms competing to grab a hold of our attention. Unable to digest all this information,
All I want for christmas… is an experience
December is all about giving and receiving presents, this has been the case for ages. However, what we want for Christmas has changed throughout the years according to Dimitri Mortelmans, a sociology professor at the University of Antwerp. According to Mortelmans,
Wendy’s customer engagement: blending instead of branding
“People don’t read ads. They read what interests them. Sometimes it’s an ad.”, according to the marketing legend from the Mad Men era Howard Gossage. One way to become more relevant to people is by focussing on community building instead of mass targeting mentioned
Is Generation Z becoming the most conscious generation ever?
Last week New Zealand announced it will outlaw smoking for the next generation. The legal smoking age will increase every year so that those aged 14 and under will never be able to buy tobacco legally anymore. This policy fits
How women want to be represented in ads
There’s still very limited progress in advertisements aimed at women according to the authors of the book Brandsplaying.The researchers (25.3%) conducted 4,000 hours’ worth of interviews and discussion groups with women about their needs, their desires and where brands were failing. They
KFC draws on gamer nostalgia to enable easy ordering
KFC Middle East has introduced a mechanic on their website that might sound familiar to gamers that lived through the early rise of gaming: cheat codes. By pressing a secret combination of keys on the KFC website, registered users can
How ASR is helping farmers go sustainable
Dutch Insurer ASR, the biggest private farmland owner in the Netherlands, announced last week they will lower prices up to 10% for farmers that can show they meet certain criteria regarding sustainability. The company stated that it realised the transition to