Social media denies us the rewards of boredom
Nowadays over half of the people worldwide have a social media account. The moment we are bored, taking a break, eating lunch, or doing any activity that doesn’t require much attention, we grab our phone and check our socials. Some sources even
The appeal of social media: toxic content
Social media algorithms amplify outrageous content online as this is what keeps users engaged, and therefore leads to higher revenue from advertising. Recent research proves that people are indeed interested in the toxic nature of social media. One study used a browser extension
More than half of ‘dark green’ investment funds invest in fossil fuels
Sustainable investing has never been more popular. In Europe alone, investors are currently investing 4.2 trillion euros in funds that promise a sustainable world in one way or another. Out of this, 619 billion euros are spent in dark green
Gen Z is mocking the fakeness of LinkedIn
LinkedIn is littered with inspirational gurus sharing a range of (*surely*) made-up stories to humble brag about the leadership lessons they have learned or how their unconventional and open-minded decisions ended up paying off in the end. And this doesn't bode well
Concert ticket enables people to burst their musical bubble
When was the last time you did something for the first time? With so much of what we plan to do or buy happening online in our personalized algorithm bubble, we are likely to end up with experiences and products that
How Valentines celebrations are changing
You couldn’t miss out on it; Valentine's Day. As a tradition many brands tapped into the commercial day, celebrating love. However, the definition of what kind of love we celebrate has been broadened. Instead of focusing on the traditional romantic
What Pornhub’s report
can teach us about society
Pornhub delved into the data from billions of visits to see what content defined 2022. And with Porn sites attracting more visitors each month than Amazon, Netflix, and Twitter combined, Pornhubs yearly report is definitely worth taking a look at. One
Nostalgia calling…
Looking for a healthy dose of nostalgia? Check out the mobile phone museum. The website is dedicated to physically and digitally preserving the entirety of mobile phone history and has over 2200 unique mobile phones. Can you find your first
What do people actually want from the metaverse?
The metaverse. It has been one of the most hyped (and mocked) technological developments of the last year(s). But even though it has taken such a front seat in tech discourse worldwide, no one has actually managed to create a metaverse
Are you real enough?
Authenticity is important for brands. A 2019 survey among 1,590 consumers and 150 B2C marketers from the U.S., UK and Australia found that 90% of consumers said that authenticity is important when deciding which brands they like and support -