Working 40 hours in 4 days, what are the benefits for brands?
Belgium's government now offers working people the chance to condense their full-time workweek into 4-days. But what are the benefits? Different countries have been experimenting with this model. Like Iceland between 2015 and 2019. Workers of the four-day workweek reported feeling less
The expanding definition of trauma: why everyone seems to have one nowadays
The definition of trauma is widening into something different and milder. To illustrate, in the first version of the DSM (the psychiatric manual), originating from 1952, trauma was described as a major serious physical injury (that could potentially cause brain damage).
Can you really fall in love with anyone?
More than 20 years ago, the psychologist Arthur Aron succeeded in making two strangers fall in love in his laboratory. The experiment seemed quite simple, he conducted a list of 36 questions that participants had to ask each other. The questions begin innocuously,
Life is suffering, here’s why brands should embrace it
Let’s face it. Life can be pretty harsh. It's full of disappointments, frustrations, losses, hurt, setbacks, and sadness. It can seem enticing to downplay this adversity in our lives and instead focus on all the positive and joyous facets of
Losing my religion
In times of crisis and uncertainty people often turn to religion. It can offer comfort and consolation, as well as support from the community. Additionally, it can help people make sense of traumatic events that can seem meaningless at first by giving
How does your brand respond to one of the most impactful drivers of change in our global society?
Globally the number of people aged 80+ is expected to triple between 2020 and 2050. And by 2050, people aged 65 and over will make up 28,5% of the total population in the EU compared to 19,7% in 2018. It’s
Why Tony’s Chocolonely speaks in favour of a sugar tax
Tony's Chocolonely kicks off the year in a somewhat unusual fashion; directly speaking up against one of its (inevitable) main ingredients. The company mentions the importance of health during corona times and the role of sugar in the worldwide obesity problem. That’s why
Combat the Monday blues with this newspaper
It is almost that day of the year again: Blue Monday. Although there is no scientific evidence for the idea that this is the most depressing day of the year, it surely isn't the most thrilling day for us either. From increased anxiety about the climate crisis,
The benefits and opportunities of volunteering
Volunteers are being invited to help out at The Burrell Collection in Glasgow with their entire family. The museum is offering families the chance to help out. The aim is to encourage as many people as possible to get involved in
Is science moving beyond the ‘why’?
A really interesting article was recently published in the Guardian by Laura Spinney. She discusses the evolution of science into an entity that moves beyond theory, spurred on by the advances in machine learning. For example, Facebook’s algorithm predicts your preferences