Scientists define a new dimension of a good life: beyond the dichotomy of hedonic versus eudaimonic well-being.
At TrendsActive we are very invested in the debate of what exactly makes for a good life. Since we advise brands on how to impact people, it only makes sense for us to closely follow what it is that defines
What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen
Not perks, but respect. What young workers really want on the work floor
New research points to an important switch in values among young workers. The research shows what employees (between 21 and 34 years old) find important at the work floor. And no, this has nothing to do with weekly bootcamps, drinks
Dead start-up toys: keeping iconic failed startups alive
You can now own a toy Juicero, which, just like the real product, doesn’t actually work. Although the tech world is filled with big successes it has a staggering number of big failures and there is now a website keeping
A true brand evangelist.
At TrendsActive we are blessed with having multiple clients with whom we have a long relationship. Proximus (a large Belgium telco operator) is one of them.