Personalization & the loss of ‘watercooler discourse’ (Youtube trend report)
One of the most interesting insights of Youtube's ‘Culture & Trends Report 2022’ is the effect of hyper-individualization on popular culture. When people increasingly watch algorithm-driven, personal recommendations we lose common cultural ground with the people around us. Simply put, the odds of us
Thirsty? Dopper guides you to your water refill
The problem with refillable bottles? People don’t know where to go for a refill. That’s why the reusable water bottle brand Dopper partnered with the most used navigation platform: Google Maps. The idea is very simple: Dopper added all the
How to sell your purpose to people who don’t (wanna) buy it
Over the last decade, it has become the standard that brands make a positive impact on society and the planet. This impact is then translated into some sort of green sticker on the packaging, or used as purpose ammunition by
Are young Europeans becoming more conservative?
Recently, the Atlas of European values was published. This extensive survey has set out to uncover the attitudes of Europeans on a range of different topics by asking 1.500 citizens of every country about their views (since 1981). One of the most surprising findings
Why even people with strong egalitarian beliefs may still block equality
According to a new paper, people (even those with strong egalitarian beliefs) block policies that reduce disparities as they often think that the gain of one group must lead to a loss for another. This “zero-sum view of equality” is a roadblock
Does Gen Z see fashion as an asset?
Fashion brand SAMSOE & SAMSOE taps into the popularity of marketplaces like Vinted. The brand enables customers to resell their products by giving you all the info needed through a QR code, such as measurements and the original price. This might
The job board centered around Sustainable Development Goals
Younger generations are increasingly incorporating the values of brands and employers into their decision making. A 2018 Deloitte survey found that 77% of Gen Z respondents said it was important to work at organizations whose values aligned with theirs. Sdg.careers is a job platform
Ad giant helps employees transition to their ’second lives‘
With the growing life expectancy in Japan, new solutions are required to facilitate and stimulate an ageing workforce. That is why Dentsu launched a new program last year that helped older employees transition from their career at the company to
Burger King captures the confusing times in their new campaign
In a continuation of an earlier campaign about these confusing times, Burger King has designed another set of posters to promote their meat-free chicken. The posters illustrate our confused everyday inner monologues, finally ending with confusion about how this chicken
58% of corporate leaders admit to being guilty of greenwashing
Which is one of the surprising results of an anonymous survey among 1,491 executives worldwide. It was even, with 68% among American leaders. But even though the stat is surprising, it seems most people were already assuming so. A different survey among 395.000 consumers