Retailer recommends you the unrecommended
Over 80% of our content is recommended by algorithms nowadays. In protest, French books, music and electrical equipment retailer Fnac recommends what doesn‘t fit our taste. The idea of their “unrecommended campaign“ is to let humans – instead of algorithms – recommend products. The aim is
Monopoly causes the type of fights we need
8 out of 10 people fight during a game of Monopoly. And even though this sounds counter-intuitive, it might actually be good news. Not so much the fight in itself of course, but the conversations afterwards are valuable as it often
Combining big and thick data to find new growth opportunities
Marketers and insights professionals are often the windows to the world for their organizations. They are typically the ones who bring the outside in and the future forward. As multiple crises are unfolding, complexity and uncertainty abound. Right now is
The rise of machine-made culture
If we follow Ted Striphas, culture is “sorting, classifying and hierarchizing people, places, objects and ideas.” But the rise of social media has made a fundamental impact on the inner mechanisms of our culture. The sorting of algorithmic culture is now
The steady rise of experience stores
We regularly write about the increasing importance of ‘experiential’ stores to compensate and compete with online convenience (here, here, or here). Over the last years we only keep seeing more and more manifestations of this trend and while we can’t share all
‘Fockups’ shows the hilarious reality of mockups
Everybody that has ever worked in (or close to) design knows about mockups: template pictures of serene waving flags, perfectly shaped beer cans in front of a modern minimalistic background, or trendy billboards in an inviting and hip urban area.
Complete transparency
With the rising need of conscious consuming comes a new wave of brands that put all their cards on the table. One of them is the beauty product brand ‘Isla’. On every product page the brand offers an extensive breakdown
How advertisements decrease our life satisfaction
A recent essay by Gustaaf Haan in the Volkskrant (in Dutch) discussed the role of advertising in the world around us and the ease with which we’ve come to accept living in a world filled with ads, despite their negative
The danger of closed minds
For any constructive debate to take place, it is essential for participants to keep somewhat of an open mind – to be receptive to other viewpoints and to accept that our own convictions might not form an infallible truth. This
Time-Based currency: Care in exchange for care
With a shrinking workforce and the number of people aged 80+ expected to triple between 2020 and 2050, longevity will be one of the most impactful drivers of change in society. But how do you make people aware of the importance of being