Ad giant helps employees transition to their ’second lives‘
With the growing life expectancy in Japan, new solutions are required to facilitate and stimulate an ageing workforce. That is why Dentsu launched a new program last year that helped older employees transition from their career at the company to
Burger King captures the confusing times in their new campaign
In a continuation of an earlier campaign about these confusing times, Burger King has designed another set of posters to promote their meat-free chicken. The posters illustrate our confused everyday inner monologues, finally ending with confusion about how this chicken
58% of corporate leaders admit to being guilty of greenwashing
Which is one of the surprising results of an anonymous survey among 1,491 executives worldwide. It was even, with 68% among American leaders. But even though the stat is surprising, it seems most people were already assuming so. A different survey among 395.000 consumers
A one-sided perspective in the media, but what does society think?
Many people (especially in the Netherlands) will have heard about the recent controversy surrounding Vandaag Inside guest and tv personality Johan Derksen. In short, Derksen told a story on television about how he penetrated an unconscious woman with a candle
Retail shows: silence is the new luxury
With the steep increase in convenient delivery options for almost any product, retail stores will have to evolve to draw people to their brick and mortar locations. After two years of on-off lockdowns, we have collectively rediscovered the benefits of
You’ll get it when
you see it…
To promote the Vancouver Mural Festival (VMF), design agency One Twenty Three west has created some smart advertising for the murals. Instead of actually showing the murals, it reads a cryptic, intriguing text, accompanied by a location. “You’ll get it
Are young generations fed up with capitalism?
More and more signs are emerging of younger generations, namely Generation Z, being very averse of capitalism and the current economic system. The reason why is not very surprising. Whereas older generations saw the rise of capitalism result in stronger
Theory of Value: Why do people pay millions of dollars for NFT’s?
NFT “non-fungible token” is a term used to describe a unique digital asset whose ownership is tracked on a blockchain. It often gets acquired for thousands, or in some cases, millions of dollars. Why would someone pay millions for a
Hulu lets artists play around with its logo
Most brands are very careful with their brand image. Their visual communication is strictly dictated by a brand book with meticulous rules in how–and often how not–to display official brand communication. In this regard, the most unholy thing to do
BeReal: the antidote to social media perfection
Social media channels are usually filled with enviable experiences. Content showcasing amazing travels, fancy clothes, and that one picture where your smile comes out just right. Not very surprising, after all; who would be interested in the mundane? Well, it