The why behind Gen Z’s absurdist sense of humor
“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly from Gen Z'ers. This meme is illustrative of a larger trend we’ve been seeing for quite some time now: one
The age of average
Do you ever feel like all trendy coffee shops look kind of the same? And how many book covers look alike, SUV’s are all so similar and cars in general are all black, white, silver or grey nowadays. Why do
The AI Inflation Cookbook
With skyrocketing inflation, people are seeking ways to cut costs and save up money. Delivery service SkipTheDishes has smartly tapped into this need by building an AI Inflation Cookbook that enables people to source affordable, nutritious food and maximize their grocery budgets
Do mental wellbeing interventions in the workplace actually work?
A recent study aimed to find out just that. The research only looked into the effectiveness of individual-level wellbeing responses (instead of organization-level responses), meaning interventions to change workers’ attitudes and behaviors through (for example) mindfulness, resilience training, and wellbeing apps. Organisational-level
Why Oatly shares its F*ck ups
In a similar fashion to Ace & Tate’s ‘Look, we fucked up’, Oat milk brand Oatly shares a ‘time machine of all things bad’ about the brand. The website, fittingly called ‘F*ckOatly’, shares a transparent and playful look at the
This cafe employs the elderly for great cakes and life lessons
Our greying society forces us to rethink old age. Something that is well understood by Vienna cafe chain Vollpension (German for “full pension,” also referring to the kind of hotel stay that includes meals, or full board). The cafes employ
Why do we feel busier without actually being busier?
There is no significant increase in time spent on paid work, care, and education in the last decade. However, over 50% of the Dutch find their lives sometimes 'too busy', according to Sociaal en Cultureel Planbureau (SCP) which looked into the time
Beauty & beverages in the mix
Drink your way to a balanced gut, a relaxed mind, a clearer mind, or even brighter skin. These claims, which you might recognise from food supplements and topical skin-care products, are increasingly made by brands selling “functional beverages”. This label
Unpacking beliefs, habits & behaviors during one of the biggest holidays of the year; Ramadan
“How is it that in an industry that celebrates every obscure holiday, we somehow miss the biggest cultural celebration for the Muslim community? We think it's twofold – marketers don’t understand the holiday and (shocker) they are kinda afraid to
Nokia launches a DIY repairable phone
In the wake of modular repair-friendly phone brand Fairphone, Nokia has also launched a new budget phone with easily repairable parts. HMD Global, which creates phones under the Nokia brand, has collaborated with global repair community iFixit to enable users to