What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen
Dead start-up toys: keeping iconic failed startups alive
You can now own a toy Juicero, which, just like the real product, doesn’t actually work. Although the tech world is filled with big successes it has a staggering number of big failures and there is now a website keeping
Why LinkedIn is adding a new feature to their platform for stay-at-home parents
LinkedIn now provides a feature that allows parents to add ‘stay at home dad’ or ‘stay at home mom’ as a job title. The reason behind this new feature is to cover gaps in employment timelines on the platform. While
It’s not just the young looking for fun: boomers are vaccinated and down to party!
Lockdown is easing…gradually! Across Europe, different countries are at different stages of easing lockdown. Most recently, England celebrated the reopening of their much-beloved pubs and some brands joined in the celebration. Tesco encouraged people to visit and support their local pub after a
How brands can connect with the ‘real man’ of today?
The debate about gender and identity is alive and kicking. The man is in crisis and his masculinity is toxic, according to the media. Brands that focus on men are participants in this debate, whether they like it or not.
How to stay relevant as a brand?
Our clients have been asking us - what’s next? Well, to stay relevant as a brand, to find the right guidance to respond to this crisis, brands need to start with understanding human needs.