How brands can connect with the ‘real man’ of today?
The debate about gender and identity is alive and kicking. The man is in crisis and his masculinity is toxic, according to the media. Brands that focus on men are participants in this debate, whether they like it or not.
How to stay relevant as a brand?
Our clients have been asking us - what’s next? Well, to stay relevant as a brand, to find the right guidance to respond to this crisis, brands need to start with understanding human needs.