Does Gen Z see fashion as an asset?
Fashion brand SAMSOE & SAMSOE taps into the popularity of marketplaces like Vinted. The brand enables customers to resell their products by giving you all the info needed through a QR code, such as measurements and the original price. This might
A one-sided perspective in the media, but what does society think?
Many people (especially in the Netherlands) will have heard about the recent controversy surrounding Vandaag Inside guest and tv personality Johan Derksen. In short, Derksen told a story on television about how he penetrated an unconscious woman with a candle
Retail shows: silence is the new luxury
With the steep increase in convenient delivery options for almost any product, retail stores will have to evolve to draw people to their brick and mortar locations. After two years of on-off lockdowns, we have collectively rediscovered the benefits of
You’ll get it when
you see it…
To promote the Vancouver Mural Festival (VMF), design agency One Twenty Three west has created some smart advertising for the murals. Instead of actually showing the murals, it reads a cryptic, intriguing text, accompanied by a location. “You’ll get it
What you want to know about conspiracy theorists
Jigsaw, a research unit within Google, is regularly publishing research articles that explore the inner workings of conspiracy theories, and maybe even more importantly; conspiracy theorists. Because you can’t understand social phenomena, without understanding what drives the people involved. At
Hulu lets artists play around with its logo
Most brands are very careful with their brand image. Their visual communication is strictly dictated by a brand book with meticulous rules in how–and often how not–to display official brand communication. In this regard, the most unholy thing to do
BeReal: the antidote to social media perfection
Social media channels are usually filled with enviable experiences. Content showcasing amazing travels, fancy clothes, and that one picture where your smile comes out just right. Not very surprising, after all; who would be interested in the mundane? Well, it
Futurephobic Gen Z’s urge for nostalgia explained
For the last couple of years, nostalgic content is booming. Spotify reported a 54% increase in nostalgia-themed playlists being created, while old Sitcoms like Friends and Roseanne saw a huge surge in viewership from 2019 on.With so much stress in the present,
How visual news from Ukraine affects our psyche
Ever found yourself spending an excessive amount of screen time devoted to the absorption of negative news? You’re not the only one doom scrolling. The unfolding pandemic, climate change and more recently the war in Ukraine have made it easy
Hybrid work creates unequal opportunities
Even though hybrid working improves financial, mental, social and physical wellbeing, not everyone has the option to work (partially) remotely, according to a report published by the Economist in collaboration with Google Workplace. For example, the lowest educated jobs often require physical