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Cris-sal Ecuadorian Salt campaign during footbal match.0

Salt brand becomes rival’s biggest supporter

In South-American countries, salt is broadly associated with bad luck. So when Cris-sal, an Ecuadorian salt brand, inquired to sponsor the national team in the upcoming world cup, the football association declined. However, the brand still wanted to help and

by Douwe Knijff
27. October 2022
General, Highlight, Media, News, Trends
0
0
Pluralistic Ignorance is dangerous

The danger of pluralistic ignorance

Scroll through social media, and it’s easy to believe people are extremely divided. However, often we’re more united than we think. Americans, for example, greatly underestimate how many other people support climate policy according to recent research. The vast majority of

by Kim Pillen
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
Museum of annoying experiences TrendsActive Blogpost.001

A very annoying museum, you’ve been warned

Digitalisation made it crucial to develop new customer service experiences, especially during the pandemic. According to McKinsey, 43% of consumers have switched to digital channels due to convenience and availability.  Even though every big company nowadays has marketing, UX and communication teams

by Niklas Popp
27. October 2022
General, Highlight, News, Trends
0
0
Gen Z party

Adidas’ Gen Z proof birthday party

For the 50th birthday of the brand, Adidas Originals hosted a pop-up party "A sartorial city" in Berlin, which was dedicated to defining the new age of originality. Instead of the usual polished and overly-curated brand event, Adidas had some fun

by Niklas Popp
27. October 2022
Gen Z, Highlight, News, Trends
0
0
Freely Organic Juice packaging.001

Bottle design provokes creative play?

Between 1975 and 2008, the number of products in the average supermarket swelled from an average of 8,948 to almost 47,000. The result? Brands do not only compete for sales but also just to be noticed among the ocean of different products

by Niklas Popp
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
women playing around black & white image

The pandemic disrupted maturity among young adults

Now that the pandemic is increasingly taking a back seat in our everyday lives, it is interesting to assess the degree to which people have been (lastingly) affected by such a disrupting event. Even though environmental events are conventionally found

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, Most read, News, Trends
0
0
Why Decathlon changes name to Nolhtaced for one month

Decathlon → ‘Nolhtaced’

Decathlon shops in three Belgian cities have temporarily been renamed as ‘Nolhtaced’ (apparently pronounced Nol-ta-ked). This name reversal is meant to draw attention to the store’s new buy-back service (a.k.a. reverse-shopping) where customers can sell their old sports goods to

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
Design in Motion Festival Central Station Netherlands

Public spaces designed for people – not consumers

This month the Design in Motion Festival (founded by Studio Dumbar/DEPT® and Global) took place in the Netherlands. For one-day digital artists took over 5000 screens at train stations, metros, shopping centres, airports, or on billboards along major highways and streets across

by Douwe Knijff
27. October 2022
General, Highlight, Media, News, Trends
0
0
value based job hunting glassdoor

Glassdoor adds employer value filters

Glassdoor, the online platform where people can find honest reviews about employers by (former) employees, is adding a new function to its website. Users can now filter employers by a large range of new value filters: “workplace factor ratings such

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
tilt shopping app

The best of on- and offline shopping in one app

Although online webshops have made the experience of shopping very convenient, it does somewhat take the fun out of the experience. It wasn't so long ago that shopping meant you physically needed to go somewhere, often accompanied by friends, partners

by Niklas Popp
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
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