Why your new ideas aren’t catching on
What makes a bullet fly? Many answer with; gunpowder. And although this is partly true, the most important element is its aerodynamic shape. Think about this, the faster an object moves, the stronger the resistance or drag. In other words,
How The Body Shop succesfuly incorporates young voices
Following the realization that a lack of young voices in the boardroom of The Body Shop makes it hard to build a business worthy of passing down to the next generation, the company set out to find a way to
Why many cities suck (but Dutch cities don’t)
As a Dutch person, it can be somewhat easy to take our everyday city design for granted. But after accidentally stumbling onto a random video on Youtube (one of many I later learned) praising the way Dutch cities are designed,
Why you might feel drained after a busy event
spoiler; it’s not what you might think of…
The lonelier we feel during social interaction, the more drained we feel afterwards. Researchers found that people didn’t feel as exhausted after a loud, exciting event if, during that event, they felt connected to those around them. It seems to suggest that
Why this credit company invests in dog petting
To encourage more people to talk about their financial concerns, the credit company Experian collaborated with Citizens Advice to launch the “pup-up” Credit Paws Café. The 24 hour pop-up offered free one-to-ones with credit experts as well as support from Citizens Advice
Coco, you’re on mute…
Always wondered how parrots respond to video communication? This is your call. In an experiment, researchers built a Zoom program for birds to see how they responded to video communication. The findings are surprising. After using Zoom for birds for 3 months, parrots
Have modern day trends lost their meaning?
Trends appear to be harder to grasp and move faster than ever before. Whereas traditionally, trends described meaningful social change in people’s behavior, attitudes or values, modern day ‘trends’ are often characterized as fast-fleeting fads that most people have never even heard of.A
Are we prepared for our older age?
Many Western societies are ageing rapidly, and as professional caretakers are not growing nearly as fast as the people that need care, increasingly older people will need to rely on their social networks and informal care. In addition, with an increasing
The first AI fight is a fact
McDonald's Brazil continued the ad war between them and Burger King, using ChatGPT to generate a typographic poster answering the question ‘What is the most iconic burger in the world?’. The billboard answers the question with the colour of the text resembling the various
What drives the new age of perfectionism?
Standards of perfectionism have substantially risen since 1980. Particularly socially-prescribed perfectionism; the idea that one believes that others demand perfection of them.Psychologist Thomas Current looked into the drivers that led to this excessive pressure to succeed in today's society. On the one hand, he