Spirituality beyond religion and how brands can stimulate meaningful experiences
Spirituality is often firmly assigned to the domain of religion. However, recent neuroscientific research shows that the same state can be achieved by secular practices too. Tal Dotan Ben-Soussan, a neuroscientist has written a great article on her research on
Algorithms: the good, the bad and the ugly
Algorithms are a funny thing. People love to hate them. They cause so many problems and are blamed for much of the chaos in today’s complex society, from conspiracy theories to racial and gender biases. Yet, society cannot seem to
This is what 20 years does to a boy vs a plastic straw
Recently Nescau, Nestlé's leading brand in the chocolate powdered beverage industry in Brazil, made the switch to paper straws. To bring attention to their efforts, Nescau launched a campaign titled ‘Teodoro’. The campaign compares in a split screen the 20 year
How going back to ‘business as usual’ might feel strange at first.
During the course of 2021 more and more of the world will be opening up again. Some experts predict a ‘summer of love’. All the behaviour that has been repressed during the pandemic will be overcompensated when the restriction are lifted. In the
How the pandemic has triggered young people’s impatience regarding climate change.
German chancellor Angela Merkel was invited to hold a speech on May the 5th, remembrance day of the Dutch liberation in 1945. For this special occasion a group of young people were invited to ask Angela Merkel questions about freedom.
This is how BurgerKing relates to customers in confusing times
Burger King launched a campaign to promote their Impossible Whopper. A vegan burger made without beef that tastes exactly like a Whopper. The campaign pokes fun at the new, confusing, everyday problems the pandemic has created. Ranging from not being
The big ban: fossil fuelled ads are banned at Amsterdam Metro stations
“A round trip to Barcelona for €25,-”, or “The New Seat Ibiza, temporary €250,- cashback”, do you travel by metro in Amsterdam? If so, you won’t come across these ads anymore. As of the 1st of May, the city banned
How ‘parasocial’ relationships influence what people buy
If isolation during the coronavirus pandemic has taught us anything, it is how much we rely on our relationships with other people. Locked down with only Facetime and TV for entertainment, the line between real-life connections and imagined ones are
Out and Proud: How Generation Z is embracing diversity
Gen Z continue to be the frontrunners for change and strive towards a more progressive and inclusive world. These progressive views extend towards individual sexuality, as was recently demonstrated by a study, published by the American Psychological Association. The study showed
New Belgium brewery makes a climate statement with a beer that tastes bad by design
For earth day this year the American brewery gave us a sneak peak into the future of beer if we don’t take action now. “This beer uses the kind of ingredients that would be available in a climate-ravaged future including: