Surviving Progress: the downside of AI
Artificial intelligence has become a pervasive technology, impacting businesses across different industries throughout the world. In recent decades, AI research has gone from being relatively obscure to extremely influential. Research objectives of AI, however, are influenced by several factors such
The power of nature on our mental wellbeing
Experiencing nature and green spaces has a range of positive effects on us (reduced stress, depression, and anxiety). Yet the specific implications are still being discovered. There's a growing body of research on the benefits of nature on mental wellbeing, offering brands
Brands: To be different or not to be?
It shouldn’t actually be a question. It’s a no brainer that brands should be different in order to stand out from competing brands. It seems, however, that many brands are riding the wave of sameness in a sea of clones.
Purchase what you preach: how consumers often purchase with the bigger societal issues in mind
The debate is fierce: should brands be more involved in the conversation surrounding societal issues, yes or no? Take brands like Patagonia or Nike for example; they don’t shy away from stating their point of view on different issues. Do
Ever heard of rainbow-washing?
Rainbow-washing, as defined by the Urban Dictionary is: “The act of using or adding rainbow colorsand/or imagery to advertising, apparel, accessories, landmarks, etc, in order to indicate progressive support for LGBTQ equality—but with a minimum of effort or pragmatic result.” In other
Spirituality beyond religion and how brands can stimulate meaningful experiences
Spirituality is often firmly assigned to the domain of religion. However, recent neuroscientific research shows that the same state can be achieved by secular practices too. Tal Dotan Ben-Soussan, a neuroscientist has written a great article on her research on
Algorithms: the good, the bad and the ugly
Algorithms are a funny thing. People love to hate them. They cause so many problems and are blamed for much of the chaos in today’s complex society, from conspiracy theories to racial and gender biases. Yet, society cannot seem to
This is what 20 years does to a boy vs a plastic straw
Recently Nescau, Nestlé's leading brand in the chocolate powdered beverage industry in Brazil, made the switch to paper straws. To bring attention to their efforts, Nescau launched a campaign titled ‘Teodoro’. The campaign compares in a split screen the 20 year
How going back to ‘business as usual’ might feel strange at first.
During the course of 2021 more and more of the world will be opening up again. Some experts predict a ‘summer of love’. All the behaviour that has been repressed during the pandemic will be overcompensated when the restriction are lifted. In the
How the pandemic has triggered young people’s impatience regarding climate change.
German chancellor Angela Merkel was invited to hold a speech on May the 5th, remembrance day of the Dutch liberation in 1945. For this special occasion a group of young people were invited to ask Angela Merkel questions about freedom.