‘Nude-friendly’ hiking with Bear Naked granola
Nudist groups advocate for the right to practice nudity, believing that the human body should be presented in its most natural form. The granola brand Bear Naked shows compassion with this group and partnered with Gaia GPS to launch the
The paradox of ageing
Ageing comes with many struggles like cognitive and physical decline, lower levels of social engagement and being taken less seriously in society. Despite all this, Psychologist Laura Carstensen conducted several studies that looked into the everyday emotions of young, middle-aged and old
Is our Dopamine Nation the cause of our poor mental state?
From our coffee in the morning to that first text that we read to our Netflix binge at night, we’re all living in a chronic dopamine deficit state, according to Stanford psychiatry professor Anna Lembke. Individuals today, she argues, are
Driving school drives around elderly on their daily commutes
After realizing that, besides the obvious educational purpose, most of their rides were essentially pointless, French driving school network CER wanted to try if they could instead utilize all those kilometres more meaningfully. They came up with an idea called ‘The
Supermarket develops low-res website for rural customers
Many customers of Peruvian supermarket chain PlazaVea live in rural areas where internet coverage is often not sufficient. That means their website loads slower, if at all, leading to a frustrating online shopping experience. That is why the supermarket developed
Do people care about brands’ stances on wider issues in society?
That is exactly the question British poller YouGov asked. People were asked the question: How important, or not, is it to you that the brands you like have a clear/transparent point of view on wider issues in society? 39% of people
Brands partnering with the outdoor
From food like Field Blends, CAMP, Poe & Co and even Patagonia with their Provisions food line, to high-end fashion brands partnering up with outdoor brands like Gucci & North Face and Rapha & Snow Peak. Chic Outdoor is a thing. Associating your brand with outdoor experiences might be a
The AI revolution: Artificial vs. Authenticity
Last week Youtube published its ‘Culture & Trends Report 2023’ for which they analyze trends and conduct surveys in 14 countries. One of the findings of the report is the explosive growth of AI-related creativity on the platform. In 2023 alone, the
The rise of holistic sports
Fitness nowadays is no longer just about reducing your body fat percentage; it's all about finding meaning and focusing on mental health. An illustrative example of this phenomenon is Sanctum, a fitness concept that combines high-intensity training, yoga, martial arts, and
How to get people to act?
People have a deep inherent need to (have the feeling that they) control their lives. Take that away, even if it's just a little bit, and you will often face resistance. Understanding this is super important if you ever aim