Want to make people trust your purpose? Start collaborating!
With 70% of women feeling under-represented in media and advertising it’s time to step up the beauty game. Dove sent an open invitation to any brand advertiser, offering to pay for the presence of real beauty in advertisements by using
Great case on how to adapt to todays visual culture
With several major ongoing infrastructure projects, the Ecuadorian city of Chode tries to make the inconvenient moments more bearable for the citizens. To inject a bit of light heartedness, the city incorporates different ‘memes’ on their road signs around the
Not everyone is equally connected, now what?
This article is about how the pandemic has thrown the digital divide into the spotlight, and how brands can become more relevant by bridging this gap.Due to the pandemic, many of our activities have moved online. People spend four hours more
Why brands should pay attention to ‘cancel culture’
The year 2020, one which many of us wished had been cancelled, has become synonymous, with ‘cancel culture’. Although cancel culture appeared to peak in 2020, it continues to thrive in 2021 and doesn’t appear to be going anywhere soon.
How fear affects people’s bullshit radar
“The Coronavirus disease is the first pandemic in history in which technology and social media are being used on a massive scale to keep people safe, informed, productive and connected.” This quote from a joined statement by WHO, UN and others, shows that
E-commerce is on the rise, but what do people buy?
Lately there has been a lot of talk about the rise of e-commerce. But we’ve not seen just a shift in HOW people buy, but also WHAT they buy and that is; authentic and local brands and products.
Offering a human perspective on the CSR ambitions of VodafoneZiggo
This week we inspired VodafoneZiggo with human insights that provide opportunities to build a relevant and responsible brand towards 2025.