The performance society brings along new obligations for brands
You might wonder, why do some generations struggle more with mental wellbeing than others? We take a birds eye view on the changing human context to answer this question and discuss what this means for brands.
E-commerce is on the rise, but what do people buy?
Lately there has been a lot of talk about the rise of e-commerce. But we’ve not seen just a shift in HOW people buy, but also WHAT they buy and that is; authentic and local brands and products.
Offering a human perspective on the CSR ambitions of VodafoneZiggo
This week we inspired VodafoneZiggo with human insights that provide opportunities to build a relevant and responsible brand towards 2025.