Social medium that let you think twice before posting
On a daily basis, we are flooded with an overwhelming amount of impulses, a significant part of which are from companies, brands and social media platforms competing to grab a hold of our attention. Unable to digest all this information,
All I want for christmas… is an experience
December is all about giving and receiving presents, this has been the case for ages. However, what we want for Christmas has changed throughout the years according to Dimitri Mortelmans, a sociology professor at the University of Antwerp. According to Mortelmans,
Wendy’s customer engagement: blending instead of branding
“People don’t read ads. They read what interests them. Sometimes it’s an ad.”, according to the marketing legend from the Mad Men era Howard Gossage. One way to become more relevant to people is by focussing on community building instead of mass targeting mentioned
Is Generation Z becoming the most conscious generation ever?
Last week New Zealand announced it will outlaw smoking for the next generation. The legal smoking age will increase every year so that those aged 14 and under will never be able to buy tobacco legally anymore. This policy fits
Out of sight, out of mind: mind the proximity gap
With remote working no longer seen as a temporary solution to pandemic lockdowns, companies will need to rethink their long term employers engagement strategies. One specific, longer-term concern with remote working is that those in the office benefit while those working
How women want to be represented in ads
There’s still very limited progress in advertisements aimed at women according to the authors of the book Brandsplaying.The researchers (25.3%) conducted 4,000 hours’ worth of interviews and discussion groups with women about their needs, their desires and where brands were failing. They
A more realistic image of the future
People have always been fascinated by what the future might look like and many have written about it. However, often that what is predicted by futurists tends to look a lot like sci-fi novels, but without the plot. At least that
KFC draws on gamer nostalgia to enable easy ordering
KFC Middle East has introduced a mechanic on their website that might sound familiar to gamers that lived through the early rise of gaming: cheat codes. By pressing a secret combination of keys on the KFC website, registered users can
Remind elderly of their years left, instead of years lived
“As people age, they tend to care more about people and activities that allow them to make the most of the time they have left, to appreciate life, and to savor time,” reports the American Psychological Association. The research suggests that
How ASR is helping farmers go sustainable
Dutch Insurer ASR, the biggest private farmland owner in the Netherlands, announced last week they will lower prices up to 10% for farmers that can show they meet certain criteria regarding sustainability. The company stated that it realised the transition to