Beyond Pride month: The poor state of workplace inclusion
We have entered Pride month, which probably didn't go unnoticed as many large companies celebrate the LGBTQ+ community in visible ways. However, although awareness of Pride is increasing, creating a genuinely inclusive culture means taking year-round action, which is still
The Discourses of Climate Delay
Recently we talked about a change in climate opposition. Instead of denying (the human role in) climate change, misinformation is increasingly focused on scrutinizing how (fast) we should act instead. To get more insight into the rhetoric of arguments that do
The why behind Gen Z’s absurdist sense of humor
“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly from Gen Z'ers. This meme is illustrative of a larger trend we’ve been seeing for quite some time now: one
Why Oatly shares its F*ck ups
In a similar fashion to Ace & Tate’s ‘Look, we fucked up’, Oat milk brand Oatly shares a ‘time machine of all things bad’ about the brand. The website, fittingly called ‘F*ckOatly’, shares a transparent and playful look at the
Beauty & beverages in the mix
Drink your way to a balanced gut, a relaxed mind, a clearer mind, or even brighter skin. These claims, which you might recognise from food supplements and topical skin-care products, are increasingly made by brands selling “functional beverages”. This label
Unpacking beliefs, habits & behaviors during one of the biggest holidays of the year; Ramadan
“How is it that in an industry that celebrates every obscure holiday, we somehow miss the biggest cultural celebration for the Muslim community? We think it's twofold – marketers don’t understand the holiday and (shocker) they are kinda afraid to
Nokia launches a DIY repairable phone
In the wake of modular repair-friendly phone brand Fairphone, Nokia has also launched a new budget phone with easily repairable parts. HMD Global, which creates phones under the Nokia brand, has collaborated with global repair community iFixit to enable users to
The Rise of Edgy Packaging
Recently there have been some interesting cases of what we can only call ‘edgy’ packaging. Fun, healthy and nostalgic products are wrapped in packaging traditionally designed for ‘vices’ like beer and cigarettes. The biggest recent example is the surging popularity
De-influencing; the why behind TikTok’s latest hype
Instead of recommending to viewers what to buy, TikTok influencers are increasingly telling their viewers what not to spend their money on. What’s behind this trend? Looking at Generation Z, they are increasingly fed up with influencers and brands that portray a picture perfect image.
Brutally honest website feedback
Do you ever feel the need to have the ever-living shit roasted out of your work? To improve your work of course. If so, you will find that friends and colleagues might not be so well-suited. Either they are too