Are young generations fed up with capitalism?
More and more signs are emerging of younger generations, namely Generation Z, being very averse of capitalism and the current economic system. The reason why is not very surprising. Whereas older generations saw the rise of capitalism result in stronger
Futurephobic Gen Z’s urge for nostalgia explained
For the last couple of years, nostalgic content is booming. Spotify reported a 54% increase in nostalgia-themed playlists being created, while old Sitcoms like Friends and Roseanne saw a huge surge in viewership from 2019 on.With so much stress in the present,
How visual news from Ukraine affects our psyche
Ever found yourself spending an excessive amount of screen time devoted to the absorption of negative news? You’re not the only one doom scrolling. The unfolding pandemic, climate change and more recently the war in Ukraine have made it easy
Open up with van Gogh
The Van Gogh Museum recently launched a new concept; a mix between art and mindfulness, focused specifically on young people. The program called ‘Open up with Vincent’ was developed with the help of care facilities and professionals specializing in mental
Why Millennials and Gen Z speak another visual language
‘Hyper-curated perfectionism’ underpins Millennial visual language, whereas Generation Z embraces real self-expression through imperfection, according to a new report by Kantar. What drives these differences between the two generations regarding their visual language? Over the years we’ve seen our on- and offline
New emojis reflect the mindest of Gen Z
People have the tendency to clean up language according to their beliefs and ideals. No wonder emojis, which represents language, change as well over time. Recently iOS launched a new set of emojis in IOS 15.4, which clearly aligns with the pluralistic mindset
Spicing up mortgages
Ahead of Valentine’s Day in 2021, mortgage lender Habito launched their first erotic novel The road to completion, as part of their campaign. The novel is packed with sexual euphemisms as you follow a couple that works their way through the mortgage process
Wendy’s customer engagement: blending instead of branding
“People don’t read ads. They read what interests them. Sometimes it’s an ad.”, according to the marketing legend from the Mad Men era Howard Gossage. One way to become more relevant to people is by focussing on community building instead of mass targeting mentioned
Is Generation Z becoming the most conscious generation ever?
Last week New Zealand announced it will outlaw smoking for the next generation. The legal smoking age will increase every year so that those aged 14 and under will never be able to buy tobacco legally anymore. This policy fits
Lush’ Global Anti-Social Media policy
“Social media was not designed to look after people’s health, but our products are,” explains Lush chief digital officer Jack Constantine. “It is counter-intuitive for us to use platforms that keep you hyper-tense, engaged and anxious.” With this in mind, the