KFC smartly latches onto popular video games
Earlier this year a new instalment of the Legend of Zelda was released. The game garnered global appraisal and many people still play it to this day. One of the characters in the game, however, looks very similar to Colonel
Shifting demographics: How employers can attract young talent
The number of Gen Zers working full-time is likely to surpass the number of baby boomers holding full-time positions for the first time in 2024, according to a new Glassdoor report. This demographic shift is expected to influence how employers attract
Postponed adulthood affects Gen Z’s investment
Although still young, we already see Gen Zers making more conscious choices regarding their futures, including their finances. According to a survey by the CFA Institute, over 50% of Gen Z respondents are already investing, and 82% began before turning 21. That’s
The anti-stock stock service
If you’ve ever worked a job where you were required to make content (or honestly, even if you didn’t) you probably recognize a stock photo from miles away. The way the images show a sterile, generic situation with conventionally pretty
Driving school drives around elderly on their daily commutes
After realizing that, besides the obvious educational purpose, most of their rides were essentially pointless, French driving school network CER wanted to try if they could instead utilize all those kilometres more meaningfully. They came up with an idea called ‘The
How The Body Shop succesfuly incorporates young voices
Following the realization that a lack of young voices in the boardroom of The Body Shop makes it hard to build a business worthy of passing down to the next generation, the company set out to find a way to
Beyond Pride month: The poor state of workplace inclusion
We have entered Pride month, which probably didn't go unnoticed as many large companies celebrate the LGBTQ+ community in visible ways. However, although awareness of Pride is increasing, creating a genuinely inclusive culture means taking year-round action, which is still
The Discourses of Climate Delay
Recently we talked about a change in climate opposition. Instead of denying (the human role in) climate change, misinformation is increasingly focused on scrutinizing how (fast) we should act instead. To get more insight into the rhetoric of arguments that do
The why behind Gen Z’s absurdist sense of humor
“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly from Gen Z'ers. This meme is illustrative of a larger trend we’ve been seeing for quite some time now: one
Why Oatly shares its F*ck ups
In a similar fashion to Ace & Tate’s ‘Look, we fucked up’, Oat milk brand Oatly shares a ‘time machine of all things bad’ about the brand. The website, fittingly called ‘F*ckOatly’, shares a transparent and playful look at the