Are you real enough?
Authenticity is important for brands. A 2019 survey among 1,590 consumers and 150 B2C marketers from the U.S., UK and Australia found that 90% of consumers said that authenticity is important when deciding which brands they like and support -
The paradox of Gen Z tolerance
A recent survey among (over 1.500) British Gen Z’ers has unearthed an interesting finding. Generation Z is widely regarded as a tolerant and liberal cohort, paving the way on issues such as gender and multiculturalism. For example, only 48% of Gen Z
Optimism in Cop27 drops to a low
The famous climate summit Cop27, where world leaders meet to discuss solutions to combat climate change, is currently taking place. Technically speaking, putting most of the powerful people from around the world in a room could lead to significant action,
Why you want to prevent yourself from “Phubbing”
Phubbing, a.k.a. phone snubbing, is the act of snubbing someone in a social setting by looking at your phone instead of paying attention. Although the act is super common, you might catch yourself by phubbing from time to time. And
Deliveroo publishes a one-star review cookbook
A delivery meal is only as good as how it is delivered. That’s why meal delivery service Deliveroo published a tongue-in-cheek cookbook to bring some notorious one-star reviews to life. The book contains innovative fusion recipes like ‘Stairway dropped Birthday
A fashion collection designed by interns
UK fashion brand Hush has launched a fashion collection solely designed by in-house interns. Every piece is sustainably sourced and perfectly represents the brands “laid back style”. Instead of tasking interns with meaningless chores, hush shows to understand how to
How Gen Z changes what’s in fashion
Instead of big fashion powerhouses that inspire people what to wear, trends are increasingly found in the streets. This so-called "bottom-up-fashion" was first described in the late 1970s, but is especially alive and kicking right now. Gen Z has inverted
The danger of pluralistic ignorance
Scroll through social media, and it’s easy to believe people are extremely divided. However, often we’re more united than we think. Americans, for example, greatly underestimate how many other people support climate policy according to recent research. The vast majority of
Adidas’ Gen Z proof birthday party
For the 50th birthday of the brand, Adidas Originals hosted a pop-up party "A sartorial city" in Berlin, which was dedicated to defining the new age of originality. Instead of the usual polished and overly-curated brand event, Adidas had some fun
Bottle design provokes creative play?
Between 1975 and 2008, the number of products in the average supermarket swelled from an average of 8,948 to almost 47,000. The result? Brands do not only compete for sales but also just to be noticed among the ocean of different products