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The why behind Gen Z’s absurdist sense of humor

“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly from Gen Z'ers. This meme is illustrative of a larger trend we’ve been seeing for quite some time now: one

by Kim Pillen
30. May 2023
Gen Z, General, Highlight, Media, News, Trends
0

Why Oatly shares its F*ck ups

In a similar fashion to Ace & Tate’s ‘Look, we fucked up’, Oat milk brand Oatly shares a ‘time machine of all things bad’ about the brand. The website, fittingly called ‘F*ckOatly’, shares a transparent and playful look at the

by Douwe Knijff
28. April 2023
Downloads, Gen Z, General, Highlight, Media, News, Trends
0
0
Sparkling TEA

Beauty & beverages in the mix

Drink your way to a balanced gut, a relaxed mind, a clearer mind, or even brighter skin. These claims, which you might recognise from food supplements and topical skin-care products, are increasingly made by brands selling “functional beverages”. This label

by Kim Pillen
29. March 2023
Gen Z, General, Highlight, Media, News, Trends
1
0
Two women preparing iftar

Unpacking beliefs, habits & behaviors during one of the biggest holidays of the year; Ramadan

“How is it that in an industry that celebrates every obscure holiday, we somehow miss the biggest cultural celebration for the Muslim community? We think it's twofold – marketers don’t understand the holiday and (shocker) they are kinda afraid to

by Kim Pillen
29. March 2023
Gen Z, General, Highlight, Media, News, Trends
1
0
nokia repair phone

Nokia launches a DIY repairable phone

In the wake of modular repair-friendly phone brand Fairphone, Nokia has also launched a new budget phone with easily repairable parts. HMD Global, which creates phones under the Nokia brand, has collaborated with global repair community iFixit to enable users to

by Douwe Knijff
29. March 2023
Gen Z, General, Highlight, Media, News, Trends
1
0
TOOTHGEMS

The Rise of Edgy Packaging 

Recently there have been some interesting cases of what we can only call ‘edgy’ packaging. Fun, healthy and nostalgic products are wrapped in packaging traditionally designed for ‘vices’ like beer and cigarettes. The biggest recent example is the surging popularity

by Douwe Knijff
10. March 2023
Gen Z, General, Highlight, Media, News, Trends
0
0
DE-INFLUENCING

De-influencing; the why behind TikTok’s latest hype

Instead of recommending to viewers what to buy, TikTok influencers are increasingly telling their viewers what not to spend their money on. What’s behind this trend? Looking at Generation Z, they are increasingly fed up with influencers and brands that portray a picture perfect image.

by Kim Pillen
10. March 2023
Gen Z, General, Highlight, Media, News, Trends
0
0
Roastd website

Brutally honest website feedback

Do you ever feel the need to have the ever-living shit roasted out of your work? To improve your work of course. If so, you will find that friends and colleagues might not be so well-suited. Either they are too

by Douwe Knijff
2. March 2023
Gen Z, General, Highlight, Media, News, Trends
0
0
Het concertgebouw amsterdam

Classical study concerts to attract students

How to Get Youth Interested in Classical Music? Classical concert venues have been struggling to attract young generations for a long time. However, Het Concertgebouw in Amsterdam has come up with a smart initiative to engage young people by using the Vivaldi effect to

by Kim Pillen
2. March 2023
Gen Z, General, Highlight, Media, News, Trends
0
0
men from het back with hat on dark surrounding

Perceived polarization is growing in the Netherlands

A recent survey by the Dutch governmental research organization SCP set out to test the perception of polarization in the country. 73% of respondents said they felt the differences between people’s opinions are growing (up from 63% in April 2020 and similar

by Douwe Knijff
21. February 2023
Gen Z, General, Highlight, Media, News, Trends
0
0
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