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blue and red painted wall photo shut down capitalism

Are young generations fed up with capitalism?

More and more signs are emerging of younger generations, namely Generation Z, being very averse of capitalism and the current economic system. The reason why is not very surprising. Whereas older generations saw the rise of capitalism result in stronger

by Douwe Knijff
2. May 2022
Gen Z, General, Highlight, News, Trends
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Nostalgia, gameboy, pokemon, donkey kong land and tetris

Futurephobic Gen Z’s urge for nostalgia explained

For the last couple of years, nostalgic content is booming. Spotify reported a 54% increase in nostalgia-themed playlists being created, while old Sitcoms like Friends and Roseanne saw a huge surge in viewership from 2019 on.With so much stress in the present,

by Kim Pillen
12. April 2022
Gen Z, General, Highlight, Media, News, Trends
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Doomscrolling young man, sitting outside on a wall

How visual news from Ukraine affects our psyche

Ever found yourself spending an excessive amount of screen time devoted to the absorption of negative news? You’re not the only one doom scrolling. The unfolding pandemic, climate change and more recently the war in Ukraine have made it easy

by Douwe Knijff
12. April 2022
Gen Z, General, Highlight, Media, News, Trends
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0
women watching van Gogh painting while listening to podcast open up with vincent

Open up with van Gogh

The Van Gogh Museum recently launched a new concept; a mix between art and mindfulness, focused specifically on young people. The program called ‘Open up with Vincent’ was developed with the help of care facilities and professionals specializing in mental

by Douwe Knijff
29. March 2022
Gen Z, General, Media, News, Trends
0
0
women legs with blue panty and pink shoes on green bank

Why Millennials and Gen Z speak another visual language

‘Hyper-curated perfectionism’ underpins Millennial visual language, whereas Generation Z embraces real self-expression through imperfection, according to a new report by Kantar. What drives these differences between the two generations regarding their visual language? Over the years we’ve seen our on- and offline

by Kim Pillen
29. March 2022
Gen Z, General, Highlight, News, Trends
0
0
First Look: New Emojis in iOS 15.4

New emojis reflect the mindest of Gen Z

People have the tendency to clean up language according to their beliefs and ideals. No wonder emojis, which represents language, change as well over time. Recently iOS launched a new set of emojis in IOS 15.4, which clearly aligns with the pluralistic mindset

by Kim Pillen
29. March 2022
Gen Z, General, Highlight, Media, Trends
0
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The Road to completion book cover mortgages lender Habito

Spicing up mortgages

Ahead of Valentine’s Day in 2021, mortgage lender Habito launched their first erotic novel The road to completion, as part of their campaign. The novel is packed with sexual euphemisms as you follow a couple that works their way through the mortgage process

by Kim Pillen
25. February 2022
Gen Z, General, Highlight, Media, Trends
0
0
Wendy's on Discord profile image

Wendy’s customer engagement: blending instead of branding

“People don’t read ads. They read what interests them. Sometimes it’s an ad.”, according to the marketing legend from the Mad Men era Howard Gossage. One way to become more relevant to people is by focussing on community building instead of mass targeting mentioned

by Daniel
7. January 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
women holding sigaret in hand while standing on a balcony overlooking the city

Is Generation Z becoming the most conscious generation ever?

Last week New Zealand announced it will outlaw smoking for the next generation. The legal smoking age will increase every year so that those aged 14 and under will never be able to buy tobacco legally anymore. This policy fits

by Douwe Knijff
7. January 2022
Gen Z, General, Highlight, Trends
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0
Lush print magazine

Lush’ Global Anti-Social Media policy

“Social media was not designed to look after people’s health, but our products are,” explains Lush chief digital officer Jack Constantine. “It is counter-intuitive for us to use platforms that keep you hyper-tense, engaged and anxious.” With this in mind, the

by Kim Pillen
8. December 2021
Gen Z, General, Highlight, Media, Trends
0
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