Why Gen Z wants to go back to the office (partly)
Are we returning to the office full-time? Or do we want to keep working from home most of the time? Research on this topic shows contradictory results. However, most of the research suggests there's probably more excitement among younger people to head back to
Taco Bell taps into the appeal of changing spirituality
Coming in as seemingly the most random collection of ingredients for a brand promotion: Taco Bell, ex-reality star Spencer Pratt, Uber eats and astrology crystals. The result is a purple crystal with golden ‘cheese’ dripping down onto it. The reason
Generation Z’s sustainable career orientation
More and more members of Gen Z have the feeling that they have to contribute to the solution of the climate crisis and are therefore shifting towards professions in this area. A significant amount of students are pursuing environmental-related degrees
What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen
From princess to vaccinologist: How Barbie creates new role models
Mattel Inc. wants to shine light on six women that play a prominent role in the fight against COVID-19. Resulting in six look-a-like dolls. By doing so the company wants to share these women's stories in the hope to inspire
Are smartphones ruining teens after all?
It has been the knee-jerk reaction from many a tech-illiterate uncle or grandparent; ‘maybe kids wouldn’t be so lonely or depressed if only they put their damn phones away and went about socializing the old-school way’. Good old face-to-face social
What the withdrawals of big athletes tell us about the current state of mind of Gen Z
Two successful athletes, Simone Biles (24) and Naomi Osaka (23) recently withdrew from the Olympic competition to preserve their mental health. Prioritizing mental health on the biggest stage in sport marks a new era of mental health awareness among not
How Gen Z forces the world to go big on green
From Australia to Germany. Younger generations are becoming more impactful in their fight against big polluters. A few weeks ago we showcased how the pandemic has increased young generations’ impatience for governments and brands to take drastic measures against global warming.
Purchase what you preach: how consumers often purchase with the bigger societal issues in mind
The debate is fierce: should brands be more involved in the conversation surrounding societal issues, yes or no? Take brands like Patagonia or Nike for example; they don’t shy away from stating their point of view on different issues. Do
How the pandemic has triggered young people’s impatience regarding climate change.
German chancellor Angela Merkel was invited to hold a speech on May the 5th, remembrance day of the Dutch liberation in 1945. For this special occasion a group of young people were invited to ask Angela Merkel questions about freedom.