Brands partnering with the outdoor
From food like Field Blends, CAMP, Poe & Co and even Patagonia with their Provisions food line, to high-end fashion brands partnering up with outdoor brands like Gucci & North Face and Rapha & Snow Peak. Chic Outdoor is a thing. Associating your brand with outdoor experiences might be a
Combining big and thick data to find new growth opportunities
Marketers and insights professionals are often the windows to the world for their organizations. They are typically the ones who bring the outside in and the future forward. As multiple crises are unfolding, complexity and uncertainty abound. Right now is
The increased representation of all women in the media starts to pay off!
For many years, the marketing industry has been criticized for portraying an unrealistic image of women. Recent research among women in the UK states that women think their representation in advertising has gotten better over the last five years. With 41% saying