Learnings on…
Awe
What is awe? The feeling of being in the presence of something vast that transcends your understanding of the world, leading to a combination of fear and wonder. The most famous example is Neil Armstrong looking back at Earth for
Why do we fear clowns?
Lots of people think clowns are creepy, but some folks have a genuine fear of clowns – what’s known as coulrophobia. Researchers wanted to explore what’s behind this fear and surveyed nearly a thousand adults around the world to analyze their fear
Rise of a new artisan economy
Every year, companies spend billions of euros on advertising, bombarding us with thousands of stimuli per day. They share information with us, hoping to "help" us choose the right product. This constant stimulation has lead us into a consumerist society that
Surreal uses fake celebrity names
Surreal is the favorite cereal of Dwayne Johnson. But it’s also the official cereal of Ronaldo, and Serena Williams called it “ace”. These are however not the people you probably expect them to be. The brand found ‘ordinary’ people with
“Are you a feminist?”
The answer to that question likely differs a lot depending on where you’re from. A recent survey by YouGov found some pretty big differences, even within Western Europe. For example, if you’re from Spain, odds are about 50/50 whether you would answer
CTA: confess something
unflattering and gain trust
Companies become more trustworthy when being honest and open, nothing new here. However new research shows that this is especially the case if they confess an unflattering truth. The study showed that companies received a higher rating for social responsibility when their statements
The Rise of Edgy Packaging
Recently there have been some interesting cases of what we can only call ‘edgy’ packaging. Fun, healthy and nostalgic products are wrapped in packaging traditionally designed for ‘vices’ like beer and cigarettes. The biggest recent example is the surging popularity
De-influencing; the why behind TikTok’s latest hype
Instead of recommending to viewers what to buy, TikTok influencers are increasingly telling their viewers what not to spend their money on. What’s behind this trend? Looking at Generation Z, they are increasingly fed up with influencers and brands that portray a picture perfect image.
Brutally honest website feedback
Do you ever feel the need to have the ever-living shit roasted out of your work? To improve your work of course. If so, you will find that friends and colleagues might not be so well-suited. Either they are too
Classical study concerts to attract students
How to Get Youth Interested in Classical Music? Classical concert venues have been struggling to attract young generations for a long time. However, Het Concertgebouw in Amsterdam has come up with a smart initiative to engage young people by using the Vivaldi effect to