The growing desire for a magical moment
The Louvre in Paris has recently auctioned several special visits. Think of a tour at night, a tour over the roofs of the museum or a guided tour by the director of the Louvre. The most special visit that was
All you need to stay relevant
More than ever, corporate and brand strategies must be chosen wisely. But defining a strategy in the midst of economic turbulence, governmental stimulus and changes in consumer demand is hard. We’ve seen many organizations adapting their business models to the
Why Covid urges organizations to reshape marketing to (wo)men.
With the onset of the Covid, 31% of fathers are taking more care of their kids than before Covid. This is up from 21%, and not as much as women take care, but it is a clear shift shown by
How brands can connect with the ‘real man’ of today?
The debate about gender and identity is alive and kicking. The man is in crisis and his masculinity is toxic, according to the media. Brands that focus on men are participants in this debate, whether they like it or not.
Australian insurance company NRMA uses board game to engage customers.
Engaging with consumers is a tough cookie for insurance companies. Insurance products are a mandatory commodity that most people don't want; making the acquisition of a policy a low interest moment with hardly any joy and engagement. On top of
Consumer insight: Why asking people for their opinion might prove deceiving.
Not a single person in the world has been missing out on the American elections over the last couple of weeks. Now the time of frantically refreshing the interactive electoral college maps and checking the live-blogs for every little update
Gen Z will force brands to show their colors. Will you move inward or move forward?
Open the newspapers and you’ll notice rising levels of fear and anger amongst citizens. Polarization and hardening of manners are having its impact on society. With a strong impact on the mindset of the youngest generation, Gen Z. A mindset
Two things brands can learn to reach younger generations from Alexandria Ocasio-Cortez and Billie Eilish leading up to the American elections.
With the American elections racing to a conclusion, and the stakes seemingly higher than ever, several high-profile celebrities try to reach the younger generations. Young people are historically a notoriously absent demographic at the voting booths. Fewer than half of
The performance society brings along new obligations for brands
You might wonder, why do some generations struggle more with mental wellbeing than others? We take a birds eye view on the changing human context to answer this question and discuss what this means for brands.
Do you play a relevant role in the busy lives of Generation X parents?
Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.