Which purposeful actions work, and which don’t?
For some time now, we have observed a growing consumer demand for brands that contribute to solutions for social issues. As problems for businesses, citizens and the government increase, there seems to be momentum for brands that want to activate
The missed opportunity (and duty) of the financial industry: mental wellbeing.
We believe the human context provides the necessary strategic guidance to navigate these extraordinary times. Let’s add some human context for the financial industry. You’ve all seen it. The corona crisis is putting a pressure on people’s wellbeing.
How understanding Gen Z’s struggle can ensure brand relevance
A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.
Corona accelerates people’s search for meaning
A year after we started writing our latest trend report ‘The Search for Meaning’, we live in a world that has drastically changed..
Our response to the corona crisis
The world is in chaos right now. People, governments and organizations are in downright survival mode. Everybody is looking at today and tomorrow.
Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.
A true brand evangelist.
At TrendsActive we are blessed with having multiple clients with whom we have a long relationship. Proximus (a large Belgium telco operator) is one of them.
Hoe ziet jouw merk de ‘real man’
De marketeer weer terug in het strategische zadel brengen. Daarvoor is verdieping in de belangrijkste sociaal-culturele trends nodig. Aflevering 3 in een serie van 6 trend-duidende beschouwingen: hoe laten we ons merk aansluiten op de man van tegenwoordig?
On the power of perspective
So, how are you holding up when it comes to those new year’s resolutions? Apparently, this is the week in which most people fail to meet the expectations they set for themselves. It is no easy task to change behavior, especially not
Why brands need thick data to capitalize on big data
The essence of marketing was and always will be to identify, understand and serve human needs. In todays world we call that customer-centricity, because many organizations have seem to have lost touch with their customers.