Want to make people trust your purpose? Start collaborating!
With 70% of women feeling under-represented in media and advertising it’s time to step up the beauty game. Dove sent an open invitation to any brand advertiser, offering to pay for the presence of real beauty in advertisements by using
‘Stocktok’ and the rise of young investors
Times are changing. With the great strides made in accessibility and user-friendly broker platforms like De Giro, Robinhood, and Bux Zero, more and more young people are joining the world of stock trading. A combination of factors seem to drive young
How disruptive events shape people and societies
Getty Images launched a campaign that showed that “history repeats itself” is not just a saying. Showing photographs from past disruptive events and major historical moments and putting them in parallel to contextually similar images from the present day. At TrendsActive
Why we should all waste more time
Instead of increasing recreational time, technological and economic progress, has done just the opposite. The pace of life has increased dramatically, both personally and in terms of business. Research into 483 professionals and executives found that 60% of those who
Good times are ahead, life starts after 65
Stop rushing to reach all your goals before your forties, and take a moment to listen to the seniors at the “Grandma is an influencer” panel at SXSW. From teaching yoga twice a week through Zoom, to building a startup
Gucci Goes Digital
Luxury brand Gucci now offers sneakers for just $12. The catch? They are digital sneakers. Gucci teamed up with augmented reality fashion platform, Wanna, to create the ‘Virtual 25’ sneakers. Factoring in the growing interest for digital collectibles, the sneakers’
Tackling societal issues the Gen-Z way
The coronavirus is bringing another pandemic along with it. The shadow pandemic - an increase in domestic violence cases as a result of being in quarantine. Krystyna Paszko, a Polish high school student who took matters into her own hands.
Study: When a little good is good enough
Last month an interesting study was published about something called the ‘indulgence effect’ in consumption. The Karlsruher Institut für Technologie (KIT) conducted a study where they examined consumer behaviour in regards to the ethical compliance of products. The research shows
Do you have an audio strategy yet?
Barilla, Italian pasta producer, has turned to Spotify to create the playlist timer. A playlist that runs the same length of time as it takes for the pasta to be perfectly cooked. From boom bap fusilli to moody day linguine
Welcome to the world of Digital Sustainability
When talking about climate change and sustainability, the conversation is usually focussed on the physical aspects such as waste, resource use, emissions growth etcetera. As a result, the words digital and sustainability are rarely seen side by side. Digital was