The key to happiness might be to make others feel good, rather than yourself
Ever felt like giving presents exceeds the experience of receiving them? A recently published study might just tell you why. It found that people feel happier when they make others feel good, instead of trying to make themselves happy. Ironically.
Cancel culture is barely felt by brands
Recently Forrester dove into the effects of cancel culture on brands. Forrester defines cancelling a brand as: “A widespread public campaign (often via social media) to hold a company accountable for the consequences of perceived wrongdoing. This may include (
Why Tony’s Chocolonely speaks in favour of a sugar tax
Tony's Chocolonely kicks off the year in a somewhat unusual fashion; directly speaking up against one of its (inevitable) main ingredients. The company mentions the importance of health during corona times and the role of sugar in the worldwide obesity problem. That’s why
Combat the Monday blues with this newspaper
It is almost that day of the year again: Blue Monday. Although there is no scientific evidence for the idea that this is the most depressing day of the year, it surely isn't the most thrilling day for us either. From increased anxiety about the climate crisis,
The benefits and opportunities of volunteering
Volunteers are being invited to help out at The Burrell Collection in Glasgow with their entire family. The museum is offering families the chance to help out. The aim is to encourage as many people as possible to get involved in
Is science moving beyond the ‘why’?
A really interesting article was recently published in the Guardian by Laura Spinney. She discusses the evolution of science into an entity that moves beyond theory, spurred on by the advances in machine learning. For example, Facebook’s algorithm predicts your preferences
Feeling subjectively older makes you more kind to strangers
The mind is a strange thing. That’s why we still run into surprising new findings from time to time. A recent study looked into the effects of subjective age on actions of the greater good. Turns out, when people feel subjectively older,
Social medium that let you think twice before posting
On a daily basis, we are flooded with an overwhelming amount of impulses, a significant part of which are from companies, brands and social media platforms competing to grab a hold of our attention. Unable to digest all this information,
All I want for christmas… is an experience
December is all about giving and receiving presents, this has been the case for ages. However, what we want for Christmas has changed throughout the years according to Dimitri Mortelmans, a sociology professor at the University of Antwerp. According to Mortelmans,
Wendy’s customer engagement: blending instead of branding
“People don’t read ads. They read what interests them. Sometimes it’s an ad.”, according to the marketing legend from the Mad Men era Howard Gossage. One way to become more relevant to people is by focussing on community building instead of mass targeting mentioned