Do you play a relevant role in the busy lives of Generation X parents?
Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.
How Babyboomers experience staying inside and how you can help.
How are Babyboomers experiencing today's times? Although they might be more willing to self-isolate, we explain why this specific generation hates is as well.
Complex challenges can only be solved by understanding the human context.
Vattenfall, one of our clients from the energy sector has the ambition to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers.
Which purposeful actions work, and which don’t?
For some time now, we have observed a growing consumer demand for brands that contribute to solutions for social issues.
The missed opportunity (and duty) of the financial industry: mental wellbeing.
We believe the human context provides the necessary strategic guidance to navigate these extraordinary times. Let’s add some human context for the financial industry. You’ve all seen it. The corona crisis is putting a pressure on people’s wellbeing.
How understanding Gen Z’s struggle can ensure brand relevance
A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.
Corona accelerates people’s search for meaning
A year after we started writing our latest trend report ‘The Search for Meaning’, we live in a world that has drastically changed..
Our response to the corona crisis
The world is in chaos right now. People, governments and organizations are in downright survival mode. Everybody is looking at today and tomorrow.
Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.
A true brand evangelist.
At TrendsActive we are blessed with having multiple clients with whom we have a long relationship. Proximus (a large Belgium telco operator) is one of them.