Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.
How are Babyboomers experiencing today's times? Although they might be more willing to self-isolate, we explain why this specific generation hates is as well.
Vattenfall, one of our clients from the energy sector has the ambition to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers.
We believe the human context provides the necessary strategic guidance to navigate these extraordinary times. Let’s add some human context for the financial industry. You’ve all seen it. The corona crisis is putting a pressure on people’s wellbeing.
A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.