Less perfection, more real life. Gen Z’s driving a new area of influencers
During the pandemic our lives got a bit sloppier; people didn’t wear makeup (or pants), houses were a mess, and children were at home and misbehaved. Some of that made it to our social feeds and went viral (remember this
What religion can teach social scientists about quality of life
More and more research is focusing on the positive sides of human lives, for example what makes for a good life, gives people meaning, or the importance of social ties on our wellbeing. In a recent book, How God Works:
What other types of rest everyone needs besides sleeping
In a time where the concern for mental wellbeing at the workplace is climbing the ladder of urgency, employers and employees could benefit by learning a thing or two about rest. Rest and sleep are often confused as being the
Scientists define a new dimension of a good life: beyond the dichotomy of hedonic versus eudaimonic well-being.
At TrendsActive we are very invested in the debate of what exactly makes for a good life. Since we advise brands on how to impact people, it only makes sense for us to closely follow what it is that defines
What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen
Not perks, but respect. What young workers really want on the work floor
New research points to an important switch in values among young workers. The research shows what employees (between 21 and 34 years old) find important at the work floor. And no, this has nothing to do with weekly bootcamps, drinks
AR you can hear
Thinking of AR most of us are reminded of a visual digital layer that you can place on top of the real physical world. PairPlay is about to change this. The audio company is experimenting with what sound AR sounds
From princess to vaccinologist: How Barbie creates new role models
Mattel Inc. wants to shine light on six women that play a prominent role in the fight against COVID-19. Resulting in six look-a-like dolls. By doing so the company wants to share these women's stories in the hope to inspire
The on-demand society: how our drive for efficiency is hurting our happiness
With the introduction of on-demand grocery delivery services the ecosystem of ‘I want this today without leaving my couch’-services is getting pretty saturated. As a matter of fact, it is getting increasingly hard to think of things you cannot receive
Need to escape a zoom call? Sound the Excuse has your back
Sorry my cat is vomiting, flatmate is stuck in the toilet, kids are fighting, food is getting delivered…Whatever excuse you need to escape a zoom call, Sound the Excuse has your back. TBWA\London has partnered with men’s media platform The Book of Man