Are we prepared for our older age?
Many Western societies are ageing rapidly, and as professional caretakers are not growing nearly as fast as the people that need care, increasingly older people will need to rely on their social networks and informal care. In addition, with an increasing
The first AI fight is a fact
McDonald's Brazil continued the ad war between them and Burger King, using ChatGPT to generate a typographic poster answering the question ‘What is the most iconic burger in the world?’. The billboard answers the question with the colour of the text resembling the various
What drives the new age of perfectionism?
Standards of perfectionism have substantially risen since 1980. Particularly socially-prescribed perfectionism; the idea that one believes that others demand perfection of them.Psychologist Thomas Current looked into the drivers that led to this excessive pressure to succeed in today's society. On the one hand, he
Alzheimer jingle therapy
Some advertising jingles are so deeply imprinted in your brain that you will likely never forget them (curse you, Kruidvat). But it is exactly this catchy-ness that the Puerto Rico Alzheimer Association used to help people with middle-stage Alzheimer’s to bring back memories
Are white-collar jobs particularly vulnerable in the future?
Nearly 30% of all job vacancies in the Netherlands concern practical professions. There are multiple reasons for this, like our ageing population, but also the stigma around skilled work. However, the tide might be turning, as skilled workers are likely to become more
Beyond Pride month: The poor state of workplace inclusion
We have entered Pride month, which probably didn't go unnoticed as many large companies celebrate the LGBTQ+ community in visible ways. However, although awareness of Pride is increasing, creating a genuinely inclusive culture means taking year-round action, which is still
The Discourses of Climate Delay
Recently we talked about a change in climate opposition. Instead of denying (the human role in) climate change, misinformation is increasingly focused on scrutinizing how (fast) we should act instead. To get more insight into the rhetoric of arguments that do
The why behind Gen Z’s absurdist sense of humor
“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly from Gen Z'ers. This meme is illustrative of a larger trend we’ve been seeing for quite some time now: one
The age of average
Do you ever feel like all trendy coffee shops look kind of the same? And how many book covers look alike, SUV’s are all so similar and cars in general are all black, white, silver or grey nowadays. Why do
The AI Inflation Cookbook
With skyrocketing inflation, people are seeking ways to cut costs and save up money. Delivery service SkipTheDishes has smartly tapped into this need by building an AI Inflation Cookbook that enables people to source affordable, nutritious food and maximize their grocery budgets