Gen Z is entering the world of investing
As the oldest members of gen Z are currently growing into independent adults, their engagement in ‘adult’ activities - like investing - becomes increasingly visible. A survey by GOBankingRates shows that two thirds of American Gen Z’ers aged 18 through
4 ways to cultivate awe in order to increase your mental well-being
Curious how to renew your (employees’) energy to make plans for a more hopeful future? Rigorous research on what makes us feel inspired and energized states that cultivating experiences of awe is the key to do so.The power of unselfingUniversity
Taco Bell taps into the appeal of changing spirituality
Coming in as seemingly the most random collection of ingredients for a brand promotion: Taco Bell, ex-reality star Spencer Pratt, Uber eats and astrology crystals. The result is a purple crystal with golden ‘cheese’ dripping down onto it. The reason
Why emphasising the ‘ethical’ aspects of your product might prove counterproductive
A recent article in MarketingWeek looked into the implications of health-based messages on food products and came to an interesting conclusion: when brands make health-based claims before people taste their product, people actually rate the product as less tasty when they try
The impact of the meritocracy on our mental well-being
For the last decades our western society believed the individual’s position in society should depend on his or her combination of ability and effort. We believed that this so-called meritocracy would democratise society. Instead a growing body of critics point
Less perfection, more real life. Gen Z’s driving a new area of influencers
During the pandemic our lives got a bit sloppier; people didn’t wear makeup (or pants), houses were a mess, and children were at home and misbehaved. Some of that made it to our social feeds and went viral (remember this
What religion can teach social scientists about quality of life
More and more research is focusing on the positive sides of human lives, for example what makes for a good life, gives people meaning, or the importance of social ties on our wellbeing. In a recent book, How God Works:
What other types of rest everyone needs besides sleeping
In a time where the concern for mental wellbeing at the workplace is climbing the ladder of urgency, employers and employees could benefit by learning a thing or two about rest. Rest and sleep are often confused as being the
Scientists define a new dimension of a good life: beyond the dichotomy of hedonic versus eudaimonic well-being.
At TrendsActive we are very invested in the debate of what exactly makes for a good life. Since we advise brands on how to impact people, it only makes sense for us to closely follow what it is that defines
What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen