Nationale Nederlanden

Develop Health Proposition for Insurance company

Challenge and Task

After acquiring the Dutch insurer Delta lLoyd (DL), Nationale Nederlanden needed to reposition, rebrand and reintroduce the existing DL healthcare proposition.


NN and Trendsactive designed a proposition fitting both NN, the existing DL and new customers. In close collaboration with the customer we used our insights in the human behavior to design the launching proposition . Furthermore we created guidelines for the development of new products, communication and branding. We briefed the agencies and guided the first campagne to ensure quality and consistency with the strategic principles. As up to day (3 years after introduction) NN still using the guidelines on a daily basis 

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Kees Elands


+31 6 14 27 70 04