Develop Health Proposition for Insurance company
Challenge and Task
After acquiring the Dutch insurer Delta lLoyd (DL), Nationale Nederlanden needed to reposition, rebrand and reintroduce the existing DL healthcare proposition.
NN and Trendsactive designed a proposition fitting both NN, the existing DL and new customers. In close collaboration with the customer we designed guiding principles to design the new proposition and develop new products, communication and branding. We briefed the agencies and guided the first campagne to ensure quality and consistency with the strategic principles.