Global theme for strategy activation


Asics is a customer with whom we have a long lasting relationship. As many organizations they also had the challenge to become a more consumer-centric organization/brand. So they approached us to develop a key consumer centric direction for 2020 that serves as an inspirational guideline for the organization as a whole.

In close collaboration with Asics insights & brand team, we matched their brand, strategy and mission with our Trendmodel. Resulting in a clear global theme that inspired all their employees towards their future direction. The theme included a set of practical guidelines on how to implement within their organization in order to reinforce their positioning, differentiate from the competition, to create more brand awareness with younger consumers and so on.

“Suddenly it all makes sense…”

– Manager design and creation

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Kees Elands


+31 6 14 27 70 04