After acquiring the dutch insurer Deltaloyd, NN needed to reposition, rebrand and reintroduce the existing DL healthcare proposition. NN and Trendsactive designed a proposition fitting both NN, the existing DL and new customers. 

 OUR APPROACH

1. Insight

Innovation is a key focus point for NN Group’s strategic agenda. Our insights on trends and their meaning add to the Sparklab’s  forward way of thinking – together creating more knowledge.    

2. Interpretation

The human centric approach is all about understanding the customer and interaction. That is how we wanted to organise our masterclasses as well: exchanging ideas, rather than just lectures. For example doing exercises on the Millennials generation in order to get into their skin and take their perspective when thinking of relevant  innovations.

3. Implementation

We organized three masterclasses and a workshop. The participants learned about relevant trends and their meaning. More importantly, they went on to apply new insights to their business and were inspired to exchange lots of ideas. During the workshop, the participants worked with our well-tried methodology (insight – interpretation – implementation) to really end up with strong and actionable new concepts.