“The Coronavirus disease is the first pandemic in history in which technology and social media are being used on a massive scale to keep people safe, informed, productive and connected.” This quote from a joined statement by WHO, UN and others, shows that
We have all experienced it in 2020. You were looking forward to something but then it got canceled because of corona rules. Research informs us that rejoicing is unique for people. Unlike animals, people can imagine things that are not
During crises, people's worlds shrink. Sociologists refer to this ‘shrinking world’ as a phenomenon that occurs in times of crisis. The definition: a renewed focus and appreciation for the known and local. It means that in times of crisis, people turn inwards.
The need for social connections will for sure never loose its relevance, simply because it is a fundamental human need. What will change over time, however, is how people will fulfill that need. That is why we discuss the manifestations
The Louvre in Paris has recently auctioned several special visits. Think of a tour at night, a tour over the roofs of the museum or a guided tour by the director of the Louvre. The most special visit that was
Engaging with consumers is a tough cookie for insurance companies. Insurance products are a mandatory commodity that most people don't want; making the acquisition of a policy a low interest moment with hardly any joy and engagement. On top of
Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.
Vattenfall, one of our clients from the energy sector has the ambition to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers.
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.