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How fear affects people’s bullshit radar

“The Coronavirus disease is the first pandemic in history in which technology and social media are being used on a massive scale to keep people safe, informed, productive and connected.” This quote from a joined statement by WHO, UN and others, shows that

by Pauline Taks
17. February 2021
Highlight
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Something to look forward to
mental health, pandemic

Why organizations should give people something to look forward to.

We have all experienced it in 2020. You were looking forward to something but then it got canceled because of corona rules. Research informs us that rejoicing is unique for people. Unlike animals, people can imagine things that are not

by Pauline Taks
11. February 2021
General
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Is it okay if CMO’s ‘shrink their world’?

During crises, people's worlds shrink. Sociologists refer to this ‘shrinking world’ as a phenomenon that occurs in times of crisis. The definition: a renewed focus and appreciation for the known and local. It means that in times of crisis, people turn inwards.

by Pauline Taks
4. February 2021
General
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The redefinition of social connections
digitization, gaming, Generation Z, social ties

The redefinition of social connections

The need for social connections will for sure never loose its relevance, simply because it is a fundamental human need. What will change over time, however, is how people will fulfill that need. That is why we discuss the manifestations

by Pauline Taks
18. January 2021
General
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Mona Lisa

The growing desire for a magical moment

The Louvre in Paris has recently auctioned several special visits. Think of a tour at night, a tour over the roofs of the museum or a guided tour by the director of the Louvre. The most special visit that was

by Pauline Taks
11. January 2021
General
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Australian insurance company NRMA uses board game to engage customers.

Engaging with consumers is a tough cookie for insurance companies. Insurance products are a mandatory commodity that most people don't want; making the acquisition of a policy a low interest moment with hardly any joy and engagement. On top of

by Pauline Taks
1. December 2020
General
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The busy lives of Generation X parents
Generation X, parents

Do you play a relevant role in the busy lives of Generation X parents?

Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.

by Pauline Taks
6. October 2020
General
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Complex challenges can only be solved by understanding the human context.

Vattenfall, one of our clients from the energy sector has the ambition to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers.

by Pauline Taks
7. September 2020
General
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Trends

Corona accelerates people’s search for meaning

A year after we started writing our latest trend report ‘The Search for Meaning’, we live in a world that has drastically changed..

by Pauline Taks
16. June 2020
General, Trends
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Business, Design, Music

Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?

This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.

by Pauline Taks
12. March 2020
General, Trends
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