The need for social connections will for sure never loose its relevance, simply because it is a fundamental human need. What will change over time, however, is how people will fulfill that need. That is why we discuss the manifestations
The Louvre in Paris has recently auctioned several special visits. Think of a tour at night, a tour over the roofs of the museum or a guided tour by the director of the Louvre. The most special visit that was
Engaging with consumers is a tough cookie for insurance companies. Insurance products are a mandatory commodity that most people don't want; making the acquisition of a policy a low interest moment with hardly any joy and engagement. On top of
Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.
Vattenfall, one of our clients from the energy sector has the ambition to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers.
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.
So, how are you holding up when it comes to those new year’s resolutions? Apparently, this is the week in which most people fail to meet the expectations they set for themselves. It is no easy task to change behavior, especially not
Many Babyboomers are still working while Generation Z enters the labour market. This means that Babyboomers, Generation X, Millennials and Generation Z are working together and they all have their own attitudes to work. This presents both chances and challenges
A couple of months ago Instagram began a test in Canada that hides the total number of likes on photos and videos. So likes won’t be visible on the main feed and profiles, only the owner of the account will