Do you play a relevant role in the busy lives of Generation X parents?
Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.
Complex challenges can only be solved by understanding the human context.
Vattenfall, one of our clients from the energy sector has the ambition to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers.
Corona accelerates people’s search for meaning
A year after we started writing our latest trend report ‘The Search for Meaning’, we live in a world that has drastically changed..
Does your brand contribute to a ‘happy life’ or a ‘meaningful life’?
This year we dive into the human quest for a meaningful life. In anticipation of the full report, we will share some findings and considerations regarding the subject that we encountered during the writing process.
On the power of perspective
So, how are you holding up when it comes to those new year’s resolutions? Apparently, this is the week in which most people fail to meet the expectations they set for themselves. It is no easy task to change behavior, especially not
Four generations in the workplace
Many Babyboomers are still working while Generation Z enters the labour market. This means that Babyboomers, Generation X, Millennials and Generation Z are working together and they all have their own attitudes to work. This presents both chances and challenges
What do Instagram and KLM have in common?
A couple of months ago Instagram began a test in Canada that hides the total number of likes on photos and videos. So likes won’t be visible on the main feed and profiles, only the owner of the account will
How many avocado toasts should a millennial give up in order to afford a home in amsterdam?
People love to make fun of Millennials, the generation born between 1981 and 1997 who are obsessed with taking selfies. More recently, Millennials have been the target of ridicule for spending too much money on overpriced avocado toasts instead of saving to