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Gen z bottom up fashion

How Gen Z changes what’s in fashion

Instead of big fashion powerhouses that inspire people what to wear, trends are increasingly found in the streets. This so-called "bottom-up-fashion" was first described in the late 1970s, but is especially alive and kicking right now. Gen Z has inverted

by Niklas Popp
3. November 2022
Gen Z, General, Highlight, Media, News, Trends
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Museum of annoying experiences TrendsActive Blogpost.001

A very annoying museum, you’ve been warned

Digitalisation made it crucial to develop new customer service experiences, especially during the pandemic. According to McKinsey, 43% of consumers have switched to digital channels due to convenience and availability.  Even though every big company nowadays has marketing, UX and communication teams

by Niklas Popp
27. Oktober 2022
General, Highlight, News, Trends
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Gen Z party

Adidas‘ Gen Z proof birthday party

For the 50th birthday of the brand, Adidas Originals hosted a pop-up party "A sartorial city" in Berlin, which was dedicated to defining the new age of originality. Instead of the usual polished and overly-curated brand event, Adidas had some fun

by Niklas Popp
27. Oktober 2022
Gen Z, Highlight, News, Trends
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Freely Organic Juice packaging.001

Bottle design provokes creative play?

Between 1975 and 2008, the number of products in the average supermarket swelled from an average of 8,948 to almost 47,000. The result? Brands do not only compete for sales but also just to be noticed among the ocean of different products

by Niklas Popp
27. Oktober 2022
Gen Z, General, Highlight, Media, News, Trends
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tilt shopping app

The best of on- and offline shopping in one app

Although online webshops have made the experience of shopping very convenient, it does somewhat take the fun out of the experience. It wasn't so long ago that shopping meant you physically needed to go somewhere, often accompanied by friends, partners

by Niklas Popp
27. Oktober 2022
Gen Z, General, Highlight, Media, News, Trends
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FNAC

Retailer recommends you the unrecommended

Over 80% of our content is recommended by algorithms nowadays. In protest, French books, music and electrical equipment retailer Fnac recommends what doesn‘t fit our taste. The idea of their “unrecommended campaign“ is to let humans – instead of algorithms – recommend products. The aim is

by Niklas Popp
22. September 2022
General, Highlight, News, Trends
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3D render of a maschine sorting, classifying, hierarchizing people, places, objects and ideas and turning culture into content." Love AI art

The rise of machine-made culture

If we follow Ted Striphas, culture is “sorting, classifying and hierarchizing people, places, objects and ideas.” But the rise of social media has made a fundamental impact on the inner mechanisms of our culture.  The sorting of algorithmic culture is now

by Niklas Popp
14. September 2022
General, Highlight, Media, News, Trends
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The beauty ideal in the age of algorithms

Whether you are on Instagram, TikTok or Snapchat, “The Instagram Face'' is likely to fill up your social feed. Social media creates filters that allow us to rearrange our faces according to whatever increases engagement and likes. This leads to

by Niklas Popp
7. September 2022
General
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