How Gen Z changes what’s in fashion
Instead of big fashion powerhouses that inspire people what to wear, trends are increasingly found in the streets. This so-called "bottom-up-fashion" was first described in the late 1970s, but is especially alive and kicking right now. Gen Z has inverted
A very annoying museum, you’ve been warned
Digitalisation made it crucial to develop new customer service experiences, especially during the pandemic. According to McKinsey, 43% of consumers have switched to digital channels due to convenience and availability. Even though every big company nowadays has marketing, UX and communication teams
Adidas‘ Gen Z proof birthday party
For the 50th birthday of the brand, Adidas Originals hosted a pop-up party "A sartorial city" in Berlin, which was dedicated to defining the new age of originality. Instead of the usual polished and overly-curated brand event, Adidas had some fun
Bottle design provokes creative play?
Between 1975 and 2008, the number of products in the average supermarket swelled from an average of 8,948 to almost 47,000. The result? Brands do not only compete for sales but also just to be noticed among the ocean of different products
The best of on- and offline shopping in one app
Although online webshops have made the experience of shopping very convenient, it does somewhat take the fun out of the experience. It wasn't so long ago that shopping meant you physically needed to go somewhere, often accompanied by friends, partners
Retailer recommends you the unrecommended
Over 80% of our content is recommended by algorithms nowadays. In protest, French books, music and electrical equipment retailer Fnac recommends what doesn‘t fit our taste. The idea of their “unrecommended campaign“ is to let humans – instead of algorithms – recommend products. The aim is
The rise of machine-made culture
If we follow Ted Striphas, culture is “sorting, classifying and hierarchizing people, places, objects and ideas.” But the rise of social media has made a fundamental impact on the inner mechanisms of our culture. The sorting of algorithmic culture is now
The beauty ideal in the age of algorithms
Whether you are on Instagram, TikTok or Snapchat, “The Instagram Face'' is likely to fill up your social feed. Social media creates filters that allow us to rearrange our faces according to whatever increases engagement and likes. This leads to