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Trendmodel from TrendsActive

All you need to stay relevant

More than ever, corporate and brand strategies must be chosen wisely. But defining a strategy in the midst of economic turbulence, governmental stimulus and changes in consumer demand is hard. We’ve seen many organizations adapting their business models to the

by Michiel Zonnevijlle
11. January 2021
General
0
0
brand, men, trend

Hoe ziet jouw merk de ‘real man’

De marketeer weer terug in het strategische zadel brengen. Daarvoor is verdieping in de belangrijkste sociaal-culturele trends nodig. Aflevering 3 in een serie van 6 trend-duidende beschouwingen: hoe laten we ons merk aansluiten op de man van tegenwoordig?

by Michiel Zonnevijlle
8. March 2020
General
0
1
Overview big data society
Business

Why brands need thick data to capitalize on big data

The essence of marketing was and always will be to identify, understand and serve human needs.  In todays world we call that customer-centricity, because many organizations have seem to have lost touch with their customers.

by Michiel Zonnevijlle
13. December 2019
General, Trends
0
1
Young boy part of generation Z in orange sweater
Generation Z, Non-profit, Trends

Non-profits are in trouble, will Generation Z show them the way?

Recently, we inspired the Dutch non-profit sector at a meeting organised by PWC. The future of non-profit organisations is at stake. Most of them are losing donors rapidly. What does this mean for their future?

by Michiel Zonnevijlle
12. August 2019
General, Trends
0
1
Food, Lifestyle, Sport

Vodafone X TrendsActive: Making big data valuable with thick data

The marketing field is often seduced by beautiful stories on new technologies: artificial intelligence, big data, you know the drill. But what should we be really talking about? Right. About the customer.

by Michiel Zonnevijlle
16. June 2018
General
0
0

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