AR you can hear
Thinking of AR most of us are reminded of a visual digital layer that you can place on top of the real physical world. PairPlay is about to change this. The audio company is experimenting with what sound AR sounds
From princess to vaccinologist: How Barbie creates new role models
Mattel Inc. wants to shine light on six women that play a prominent role in the fight against COVID-19. Resulting in six look-a-like dolls. By doing so the company wants to share these women's stories in the hope to inspire
Bring your own… refill bottle
Bring your own
What the withdrawals of big athletes tell us about the current state of mind of Gen Z
Two successful athletes, Simone Biles (24) and Naomi Osaka (23) recently withdrew from the Olympic competition to preserve their mental health. Prioritizing mental health on the biggest stage in sport marks a new era of mental health awareness among not
A new era of cinema has arrived
Imagine a cinema in which you are directing the temperature, lights, volume, film being played, the time it’s being played, the people that are in the cinema, and if you want to have a break in between… Welcome to The(Any)Thing, the first
Tech is booming, also among boomers
Throughout the pandemic Boomers have started purchasing new tech at much faster rates than their younger counterparts. Last year they finally joined other age groups in saying their mobile phone is their most important device. Stereotyping this generation as technophobic seems to
How gender stereotypes block our way to useful innovations
It’s a man's world. Most of the statues, street names, and bank notes represent men. It's also no secret that anthropology and history have focused on studying men, and when developing medicine the male body is often used as a starting point. The focus
Headspace’s bedtime stories, for kids and their parents
What's more nostalgic than getting tucked into bed as a kid and having a story read to you by a parent? Unfortunately, with today’s hectic schedules, a tranquil bedtime routine often seems out of reach. Mindfulness app Headspace guides parents and kids
How Gen Z forces the world to go big on green
From Australia to Germany. Younger generations are becoming more impactful in their fight against big polluters. A few weeks ago we showcased how the pandemic has increased young generations’ impatience for governments and brands to take drastic measures against global warming.
You are the language you speak
The language we speak is closely linked to our beliefs and values. Because different groups of people have different beliefs and values, you often see that people clash over words. Humans have a tendency to “clean up” language, this process is