Why do we fear clowns?
Lots of people think clowns are creepy, but some folks have a genuine fear of clowns – what’s known as coulrophobia. Researchers wanted to explore what’s behind this fear and surveyed nearly a thousand adults around the world to analyze their fear
Rise of a new artisan economy
Every year, companies spend billions of euros on advertising, bombarding us with thousands of stimuli per day. They share information with us, hoping to "help" us choose the right product. This constant stimulation has lead us into a consumerist society that
CTA: confess something
unflattering and gain trust
Companies become more trustworthy when being honest and open, nothing new here. However new research shows that this is especially the case if they confess an unflattering truth. The study showed that companies received a higher rating for social responsibility when their statements
De-influencing; the why behind TikTok’s latest hype
Instead of recommending to viewers what to buy, TikTok influencers are increasingly telling their viewers what not to spend their money on. What’s behind this trend? Looking at Generation Z, they are increasingly fed up with influencers and brands that portray a picture perfect image.
Classical study concerts to attract students
How to Get Youth Interested in Classical Music? Classical concert venues have been struggling to attract young generations for a long time. However, Het Concertgebouw in Amsterdam has come up with a smart initiative to engage young people by using the Vivaldi effect to
When the traditional male values in fatherhood disappear…
With the invention of steam engines and internal combustion engines, physical male strength has become obsolete. Additionally, with the invention of the birth control pill, women have been freed from the inevitability of motherhood. Fathers, in turn, have become less
Does being greedy pay off?
The answer to the above is yes. Partly. Recent research looked at income level and other life outcomes to see whether greedy people were richer or happier. Unsurprisingly, greedier individuals did generate more personal and household income. However… they also were less satisfied
Remember to write it down — write it down to remember
Handwriting is a skill that is slowly becoming a lost art in the digital age. However, writing by hand offers several benefits that typing just can't match. Think about notes you jotted down during a lecture or meeting. Even if you
How meaningful work shields you from burnouts
Mental well-being in the workforce has long been an issue and is amplified due to corona. A 2021 study of 15.000 professionals worldwide found that 52% of those surveyed were struggling with mental health at work, with 62% experiencing more stress and
The appeal of social media: toxic content
Social media algorithms amplify outrageous content online as this is what keeps users engaged, and therefore leads to higher revenue from advertising. Recent research proves that people are indeed interested in the toxic nature of social media. One study used a browser extension