Time-Based currency: Care in exchange for care
With a shrinking workforce and the number of people aged 80+ expected to triple between 2020 and 2050, longevity will be one of the most impactful drivers of change in society. But how do you make people aware of the importance of being
Sacred drinks
Although we’re witnessing a rapidly secularizing society, the need for spirituality remains vivid. For younger generations, spirituality takes on a more individual approach in the form of yoga, meditation, tarot card reading and more recently… sacred drinking??? SnaxShot, a newsletter on
You deserve a real break:
OutHorse Your Email
Nothing ruins a vacation like an email from your boss. With this insight in mind, Visit Iceland came to the idea to let Icelandic horses (for real) answer your emails when you're out of the office. They created huge keyboards
Function over purpose:
What people want during inflation
Consumers now attach greater importance to the functional benefits of brands according to research by Havas. Aspects like quality, price and services are increasingly important to consumers now they experience skyrocketing inflation. Selling sustainability might even backfire right now, as it’s often
Big boys do cry:
reaching men around mental health
Talking about feelings is the domain of nagging women, not of macho men. Although this might seem to be an outdated assumption, many men still don’t speak up about their feelings. So how do you reach men around mental health
The sound of healthy food
Even the most subtle sensory cues have a big impact on how people spend money. Recently, a team of researchers found that consumers associate higher frequency sounds with healthy food products. The respondents were asked to choose the food that
McDonald’s celebrates new masculinity
To celebrate Father's Day Mcdonald's Philippines launched a campaign wherein they portray fathers in a role that is normally reserved for mothers: the role of the caring, invested parent. Fathers are still often portrayed as "the less competent and supportive parents", as we
Male caregivers are incompetent (according to tv shows)
With Father’s Day just behind us, it seems fitting to write a little bit about the representation of men and fathers on television. An analysis of 225 popular scripted broadcast and streaming television shows from 2013 to 2020 set out
Why Gen Z increasingly seeks anonymity online
Smaller internet spaces, secret-sharing apps, popular anonymous IG accounts, as well as social platforms where users rarely use their full names (like Tumblr) and Discord have gained attraction among the younger generations. Why do we see a spur in online anonymity among Gen Z’ers?
What happens when we outsource out thinking to an external device?
…then our brains will shrink. This is one out of five outcomes of extended research by Anthropologists of the University of Wisconsin-Madison that looked into how human bodies have evolved over the years and how it’s likely to develop in