The why behind Gen Z’s absurdist sense of humor
“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly from Gen Z'ers. This meme is illustrative of a larger trend we’ve been seeing for quite some time now: one
The AI Inflation Cookbook
With skyrocketing inflation, people are seeking ways to cut costs and save up money. Delivery service SkipTheDishes has smartly tapped into this need by building an AI Inflation Cookbook that enables people to source affordable, nutritious food and maximize their grocery budgets
Forget about the Sandwich Method
If you’ve ever given feedback, you might have used the sandwich approach: start with something positive, deliver the criticism, then say something positive again. But does it work? A study looked at this and other approaches for delivering feedback and criticism. The findings showed
Why do we feel busier without actually being busier?
There is no significant increase in time spent on paid work, care, and education in the last decade. However, over 50% of the Dutch find their lives sometimes 'too busy', according to Sociaal en Cultureel Planbureau (SCP) which looked into the time
Beauty & beverages in the mix
Drink your way to a balanced gut, a relaxed mind, a clearer mind, or even brighter skin. These claims, which you might recognise from food supplements and topical skin-care products, are increasingly made by brands selling “functional beverages”. This label
Unpacking beliefs, habits & behaviors during one of the biggest holidays of the year; Ramadan
“How is it that in an industry that celebrates every obscure holiday, we somehow miss the biggest cultural celebration for the Muslim community? We think it's twofold – marketers don’t understand the holiday and (shocker) they are kinda afraid to
Why do we fear clowns?
Lots of people think clowns are creepy, but some folks have a genuine fear of clowns – what’s known as coulrophobia. Researchers wanted to explore what’s behind this fear and surveyed nearly a thousand adults around the world to analyze their fear
Rise of a new artisan economy
Every year, companies spend billions of euros on advertising, bombarding us with thousands of stimuli per day. They share information with us, hoping to "help" us choose the right product. This constant stimulation has lead us into a consumerist society that
CTA: confess something
unflattering and gain trust
Companies become more trustworthy when being honest and open, nothing new here. However new research shows that this is especially the case if they confess an unflattering truth. The study showed that companies received a higher rating for social responsibility when their statements
De-influencing; the why behind TikTok’s latest hype
Instead of recommending to viewers what to buy, TikTok influencers are increasingly telling their viewers what not to spend their money on. What’s behind this trend? Looking at Generation Z, they are increasingly fed up with influencers and brands that portray a picture perfect image.