Shifting demographics: How employers can attract young talent
The number of Gen Zers working full-time is likely to surpass the number of baby boomers holding full-time positions for the first time in 2024, according to a new Glassdoor report. This demographic shift is expected to influence how employers attract
Postponed adulthood affects Gen Z’s investment
Although still young, we already see Gen Zers making more conscious choices regarding their futures, including their finances. According to a survey by the CFA Institute, over 50% of Gen Z respondents are already investing, and 82% began before turning 21. That’s
Targeting hypocrisy to promote healthy behaviour
Most people hold the belief that they are better, kinder, smarter, and more ethical than average. However, how we think about ourselves doesn’t always align with our behaviour. Our behaviour often conflicts with our beliefs resulting in psychological discomfort also known
‘Nude-friendly’ hiking with Bear Naked granola
Nudist groups advocate for the right to practice nudity, believing that the human body should be presented in its most natural form. The granola brand Bear Naked shows compassion with this group and partnered with Gaia GPS to launch the
The paradox of ageing
Ageing comes with many struggles like cognitive and physical decline, lower levels of social engagement and being taken less seriously in society. Despite all this, Psychologist Laura Carstensen conducted several studies that looked into the everyday emotions of young, middle-aged and old
Is our Dopamine Nation the cause of our poor mental state?
From our coffee in the morning to that first text that we read to our Netflix binge at night, we’re all living in a chronic dopamine deficit state, according to Stanford psychiatry professor Anna Lembke. Individuals today, she argues, are
Gender equality progress has gone into reverse
9 out of 10 people of all genders have a bias against women, according to the Gender Social Norms Index published by the UN. The research collected data between 2017 and 2022 in 80 countries and compared the results with the same
Brands partnering with the outdoor
From food like Field Blends, CAMP, Poe & Co and even Patagonia with their Provisions food line, to high-end fashion brands partnering up with outdoor brands like Gucci & North Face and Rapha & Snow Peak. Chic Outdoor is a thing. Associating your brand with outdoor experiences might be a
The rise of holistic sports
Fitness nowadays is no longer just about reducing your body fat percentage; it's all about finding meaning and focusing on mental health. An illustrative example of this phenomenon is Sanctum, a fitness concept that combines high-intensity training, yoga, martial arts, and
How to get people to act?
People have a deep inherent need to (have the feeling that they) control their lives. Take that away, even if it's just a little bit, and you will often face resistance. Understanding this is super important if you ever aim