Throughout the pandemic Boomers have started purchasing new tech at much faster rates than their younger counterparts. Last year they finally joined other age groups in saying their mobile phone is their most important device. Stereotyping this generation as technophobic seems to

It’s a man's world. Most of the statues, street names, and bank notes represent men. It's also no secret that anthropology and history have focused on studying men, and when developing medicine the male body is often used as a starting point.  The focus

What's more nostalgic than getting tucked into bed as a kid and having a story read to you by a parent? Unfortunately, with today’s hectic schedules, a tranquil bedtime routine often seems out of reach. Mindfulness app Headspace guides parents and kids

From Australia to Germany. Younger generations are becoming more impactful in their fight against big polluters. A few weeks ago we showcased how the pandemic has increased young generations’ impatience for governments and brands to take drastic measures against global warming.

The language we speak is closely linked to our beliefs and values. Because different groups of people have different beliefs and values, you often see that people clash over words. Humans have a tendency to “clean up” language, this process is

Green-washing, CSR-washing, pink-washing and now rainbow-washing, people have been bombarded by empty promises from brands. Now, we are starting to see the impact of this mistrust of brands, shown by new research from Havas Group. Havas Group surveyed over 395,000 people worldwide and

While older generations are being hit hard physically, younger generations are being hit hard mentally during the pandemic. A recent study found that 63% of 18 to 24 year olds in the US experienced anxiety and depression, with 25% of young adults resorting