Less perfection, more real life. Gen Z’s driving a new area of influencers
During the pandemic our lives got a bit sloppier; people didn’t wear makeup (or pants), houses were a mess, and children were at home and misbehaved. Some of that made it to our social feeds and went viral (remember this
What The Dolly Parton Challenge tells us about a shift in generations
Last year Dolly shared a four-panel image to her Instagram, and the Dolly Parton Challenge was born. People went crazy with their own pictures, showing their different identities across the different social platforms.This challenge signals how older generations, Millennials, Gen
Not perks, but respect. What young workers really want on the work floor
New research points to an important switch in values among young workers. The research shows what employees (between 21 and 34 years old) find important at the work floor. And no, this has nothing to do with weekly bootcamps, drinks
AR you can hear
Thinking of AR most of us are reminded of a visual digital layer that you can place on top of the real physical world. PairPlay is about to change this. The audio company is experimenting with what sound AR sounds
From princess to vaccinologist: How Barbie creates new role models
Mattel Inc. wants to shine light on six women that play a prominent role in the fight against COVID-19. Resulting in six look-a-like dolls. By doing so the company wants to share these women's stories in the hope to inspire
Bring your own… refill bottle
Bring your own
What the withdrawals of big athletes tell us about the current state of mind of Gen Z
Two successful athletes, Simone Biles (24) and Naomi Osaka (23) recently withdrew from the Olympic competition to preserve their mental health. Prioritizing mental health on the biggest stage in sport marks a new era of mental health awareness among not
A new era of cinema has arrived
Imagine a cinema in which you are directing the temperature, lights, volume, film being played, the time it’s being played, the people that are in the cinema, and if you want to have a break in between… Welcome to The(Any)Thing, the first
Tech is booming, also among boomers
Throughout the pandemic Boomers have started purchasing new tech at much faster rates than their younger counterparts. Last year they finally joined other age groups in saying their mobile phone is their most important device. Stereotyping this generation as technophobic seems to
How gender stereotypes block our way to useful innovations
It’s a man's world. Most of the statues, street names, and bank notes represent men. It's also no secret that anthropology and history have focused on studying men, and when developing medicine the male body is often used as a starting point. The focus