Why even people with strong egalitarian beliefs may still block equality
According to a new paper, people (even those with strong egalitarian beliefs) block policies that reduce disparities as they often think that the gain of one group must lead to a loss for another. This “zero-sum view of equality” is a roadblock
Does Gen Z see fashion as an asset?
Fashion brand SAMSOE & SAMSOE taps into the popularity of marketplaces like Vinted. The brand enables customers to resell their products by giving you all the info needed through a QR code, such as measurements and the original price. This might
Familiarity breeds liking
in Lacoste’s latest campaign
Although everyone is unique, there is always something we have in common. That’s the message of Lacoste’s latest campaign. The campaign reveals that moment when two very different people meet by chance and discover they have something in common: a
Might going back to the office support you in living longer?
Job advertisements that specify ‘remote’ are now receiving three times the applications of those that do not, other research tells us that 64% of workers would consider quitting if asked to return to the office full-time, and some people, like
Theory of Value: Why do people pay millions of dollars for NFT’s?
NFT “non-fungible token” is a term used to describe a unique digital asset whose ownership is tracked on a blockchain. It often gets acquired for thousands, or in some cases, millions of dollars. Why would someone pay millions for a
Futurephobic Gen Z’s urge for nostalgia explained
For the last couple of years, nostalgic content is booming. Spotify reported a 54% increase in nostalgia-themed playlists being created, while old Sitcoms like Friends and Roseanne saw a huge surge in viewership from 2019 on.With so much stress in the present,
Building our lives around work vs building work around our lives?
To many, the flexibility to decide on where and when to work has become increasingly important since the pandemic. 54% would even consider leaving their job post-COVID-19 pandemic if they are not afforded some form of flexibility in where and when
Who needs romantic love if you can have material well-being?
What keeps you going and what provides meaning in your life? Pew research asked 19,000 adults in 17 countries for their answers. To no surprise, family is a top source of meaning in all countries, except Spain, South Korea and Taiwan. What
Why Millennials and Gen Z speak another visual language
‘Hyper-curated perfectionism’ underpins Millennial visual language, whereas Generation Z embraces real self-expression through imperfection, according to a new report by Kantar. What drives these differences between the two generations regarding their visual language? Over the years we’ve seen our on- and offline
New emojis reflect the mindest of Gen Z
People have the tendency to clean up language according to their beliefs and ideals. No wonder emojis, which represents language, change as well over time. Recently iOS launched a new set of emojis in IOS 15.4, which clearly aligns with the pluralistic mindset