Why ASICS changed the traditional ‘before and after’ workout format
“A recent study by ASICS found that nearly three-quarters of people believe that society's obsession with the perfect body is damaging our mental health. 80% are demotivated by exercise transformation images and nearly half (48%) feel insecure about their bodies
The danger of pluralistic ignorance
Scroll through social media, and it’s easy to believe people are extremely divided. However, often we’re more united than we think. Americans, for example, greatly underestimate how many other people support climate policy according to recent research. The vast majority of
The role of curiosity in creating more inclusive work environments
36% of U.S. employees aged 18-44 say diversity & inclusion policies/practices are an important factor when searching for a new job, according to new research by Glassdoor. But at the same time the research shows 43% of employees have still witnessed or experienced discrimination
Monopoly causes the type of fights we need
8 out of 10 people fight during a game of Monopoly. And even though this sounds counter-intuitive, it might actually be good news. Not so much the fight in itself of course, but the conversations afterwards are valuable as it often
Which of your friends do you pretend to like?
…this is just one of the many questions featured in the card set “I Am On Edge” where players ask each other questions to unlock their uncomfortable side. The creator of the game, Plotkin, believes that humans bond with fellow
Time-Based currency: Care in exchange for care
With a shrinking workforce and the number of people aged 80+ expected to triple between 2020 and 2050, longevity will be one of the most impactful drivers of change in society. But how do you make people aware of the importance of being
Sacred drinks
Although we’re witnessing a rapidly secularizing society, the need for spirituality remains vivid. For younger generations, spirituality takes on a more individual approach in the form of yoga, meditation, tarot card reading and more recently… sacred drinking??? SnaxShot, a newsletter on
You deserve a real break:
OutHorse Your Email
Nothing ruins a vacation like an email from your boss. With this insight in mind, Visit Iceland came to the idea to let Icelandic horses (for real) answer your emails when you're out of the office. They created huge keyboards
Function over purpose:
What people want during inflation
Consumers now attach greater importance to the functional benefits of brands according to research by Havas. Aspects like quality, price and services are increasingly important to consumers now they experience skyrocketing inflation. Selling sustainability might even backfire right now, as it’s often
Big boys do cry:
reaching men around mental health
Talking about feelings is the domain of nagging women, not of macho men. Although this might seem to be an outdated assumption, many men still don’t speak up about their feelings. So how do you reach men around mental health