Offering a human perspective on the CSR ambitions of VodafoneZiggo
This week we inspired VodafoneZiggo with human insights that provide opportunities to build a relevant and responsible brand towards 2025.
Our response to the corona crisis
The world is in chaos right now. People, governments and organizations are in downright survival mode. Everybody is looking at today and tomorrow.
A true brand evangelist.
At TrendsActive we are blessed with having multiple clients with whom we have a long relationship. Proximus (a large Belgium telco operator) is one of them.
Why brands need thick data to capitalize on big data
The essence of marketing was and always will be to identify, understand and serve human needs. In todays world we call that customer-centricity, because many organizations have seem to have lost touch with their customers.
Non-profits are in trouble, will Generation Z show them the way?
Recently, we inspired the Dutch non-profit sector at a meeting organised by PWC. The future of non-profit organisations is at stake. Most of them are losing donors rapidly. What does this mean for their future?