Surreal is the favorite cereal of Dwayne Johnson. But it’s also the official cereal of Ronaldo, and Serena Williams called it “ace”. These are however not the people you probably expect them to be. The brand found ‘ordinary’ people with
The answer to that question likely differs a lot depending on where you’re from. A recent survey by YouGov found some pretty big differences, even within Western Europe. For example, if you’re from Spain, odds are about 50/50 whether you would answer
Recently there have been some interesting cases of what we can only call ‘edgy’ packaging. Fun, healthy and nostalgic products are wrapped in packaging traditionally designed for ‘vices’ like beer and cigarettes. The biggest recent example is the surging popularity
Do you ever feel the need to have the ever-living shit roasted out of your work? To improve your work of course. If so, you will find that friends and colleagues might not be so well-suited. Either they are too
“Why doesn’t a whole lot more money make us a whole lot happier? One answer to this question is that the things that bring happiness simply aren’t for sale. This sentiment is lovely, popular, and almost certainly wrong.” Read about it
Despite being too young to have their own accounts on social media, 79% of Millennial parents say their children are social media users of one platform or another.An American survey shows that Gen Alpha's prominence on social media is mainly because of
A new study looked into the phenomenon of moralized language on social media. Broadly defined, content is moralized if it references ideas, objects, or events construed in terms of the good of a unit larger than the individual (e.g., society).
With the seemingly ever-rising urgency to tackle the climate crisis and the slow pace at which structural changes are made, patience is running out. Especially younger generations are getting increasingly frustrated, or even fatalistic about the fate of our planet.
Last week Edelman published its 2023 trust barometer. This yearly global survey polled over 32.000 people across 28 countries, examining how much trust people have in several institutions or others. The theme this year was ‘navigating in a polarized world’
Ketchup brand Heinz prefers to be the golden standard in every cafeteria, restaurant, eatery or wherever food is served. This is not surprising for any condiment brand out there. But paying your customers to make it happen is. Heinz decided