Do people care about brands’ stances on wider issues in society?
That is exactly the question British poller YouGov asked. People were asked the question: How important, or not, is it to you that the brands you like have a clear/transparent point of view on wider issues in society? 39% of people
The AI revolution: Artificial vs. Authenticity
Last week Youtube published its ‘Culture & Trends Report 2023’ for which they analyze trends and conduct surveys in 14 countries. One of the findings of the report is the explosive growth of AI-related creativity on the platform. In 2023 alone, the
Why is the life satisfaction gap bigger in countries with greater gender equality?
Among 15-year-olds, boys generally report higher life satisfaction than girls. But recent studies found that this gap is bigger in countries with greater gender equality. Because this finding is somewhat counter-intuitive, a new study has set out to find out what explains
How The Body Shop succesfuly incorporates young voices
Following the realization that a lack of young voices in the boardroom of The Body Shop makes it hard to build a business worthy of passing down to the next generation, the company set out to find a way to
Why many cities suck (but Dutch cities don’t)
As a Dutch person, it can be somewhat easy to take our everyday city design for granted. But after accidentally stumbling onto a random video on Youtube (one of many I later learned) praising the way Dutch cities are designed,
Have modern day trends lost their meaning?
Trends appear to be harder to grasp and move faster than ever before. Whereas traditionally, trends described meaningful social change in people’s behavior, attitudes or values, modern day ‘trends’ are often characterized as fast-fleeting fads that most people have never even heard of.A
Are we prepared for our older age?
Many Western societies are ageing rapidly, and as professional caretakers are not growing nearly as fast as the people that need care, increasingly older people will need to rely on their social networks and informal care. In addition, with an increasing
Alzheimer jingle therapy
Some advertising jingles are so deeply imprinted in your brain that you will likely never forget them (curse you, Kruidvat). But it is exactly this catchy-ness that the Puerto Rico Alzheimer Association used to help people with middle-stage Alzheimer’s to bring back memories
The Discourses of Climate Delay
Recently we talked about a change in climate opposition. Instead of denying (the human role in) climate change, misinformation is increasingly focused on scrutinizing how (fast) we should act instead. To get more insight into the rhetoric of arguments that do
The age of average
Do you ever feel like all trendy coffee shops look kind of the same? And how many book covers look alike, SUV’s are all so similar and cars in general are all black, white, silver or grey nowadays. Why do