logo dark logo light logo
  • SERVICES
    • WHAT WE DO
    • DOWNLOADS
    • WEBINAR
  • APPROACH
    • OUR TRENDMODEL
    • OUR TRENDS
  • CASES
  • BLOG
  • ABOUT
    • CAREERS
  • GET IN TOUCH
  • EN
  • DE
Mobile Logo
  • SERVICES
    • WHAT WE DO
    • DOWNLOADS
    • WEBINAR
  • APPROACH
    • OUR TRENDMODEL
    • OUR TRENDS
  • CASES
  • BLOG
  • ABOUT
    • CAREERS
  • GET IN TOUCH
  • EN
  • DE
image of big office kind of building

Why are brands afraid to speak about social issues?

Nowadays many people expect brands to speak up about social and environmental issues. A 2019 survey showed that 70% of consumers believe it’s important for brands to take a public stand on social and political issues. However, a recent research from communication and marketing

by Douwe Knijff
23. December 2022
General, Highlight, Media, News, Trends
0
0

The antidote for polarization

We are living in spectacularly polarizing times. Even though some sources (1,2) claim that we are not as polarized as it seems, people still perceive more division in society than before. The global Edelman trust barometer pointed out that 64

by Douwe Knijff
14. December 2022
General
0
0
The price of being single

The price of being single

“The number of singles in society is rising. In the US, 38% of adults between 25 and 54 are single, compared to 29% in 1990. A similar trend is found in the UK, South Korea and Japan. More people prioritize

by Douwe Knijff
3. November 2022
General, Highlight, Media, News, Trends
0
0
Cris-sal Ecuadorian Salt campaign during footbal match.0

Salt brand becomes rival’s biggest supporter

In South-American countries, salt is broadly associated with bad luck. So when Cris-sal, an Ecuadorian salt brand, inquired to sponsor the national team in the upcoming world cup, the football association declined. However, the brand still wanted to help and

by Douwe Knijff
27. October 2022
General, Highlight, Media, News, Trends
0
0
women playing around black & white image

The pandemic disrupted maturity among young adults

Now that the pandemic is increasingly taking a back seat in our everyday lives, it is interesting to assess the degree to which people have been (lastingly) affected by such a disrupting event. Even though environmental events are conventionally found

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, Most read, News, Trends
0
0
Why Decathlon changes name to Nolhtaced for one month

Decathlon → ‘Nolhtaced’

Decathlon shops in three Belgian cities have temporarily been renamed as ‘Nolhtaced’ (apparently pronounced Nol-ta-ked). This name reversal is meant to draw attention to the store’s new buy-back service (a.k.a. reverse-shopping) where customers can sell their old sports goods to

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
Design in Motion Festival Central Station Netherlands

Public spaces designed for people – not consumers

This month the Design in Motion Festival (founded by Studio Dumbar/DEPT® and Global) took place in the Netherlands. For one-day digital artists took over 5000 screens at train stations, metros, shopping centres, airports, or on billboards along major highways and streets across

by Douwe Knijff
27. October 2022
General, Highlight, Media, News, Trends
0
0
value based job hunting glassdoor

Glassdoor adds employer value filters

Glassdoor, the online platform where people can find honest reviews about employers by (former) employees, is adding a new function to its website. Users can now filter employers by a large range of new value filters: “workplace factor ratings such

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
Barilla passive cooking guide tool image hand with tool

This passive cooking guide saves you money and CO2

Pasta brand Barilla has shared a useful guide to enable people to use ‘passive cooking’ to prepare their pasta dishes. This guide explains how preparing pasta only needs about 2 minutes of cooking time, after which you turn the heat off and

by Douwe Knijff
27. October 2022
Gen Z, General, Highlight, Media, News, Trends
0
0

The rise of carbon footprint labels

Many of our everyday products nowaday are ‘eco labeled’. Even though brands still run into controversy and criticism due to their attempts at ‘objective’ eco labeling, the outcry only goes to show the demand among consumers for a real objective

by Douwe Knijff
7. September 2022
General
0
0
  • previous page
  • 1
  • 2
  • 3
  • 4
  • 5
  • next page

Posts navigation

Previous 1 2 3 … 11 Next

Stay relevant.
Sign up for our weekly Signals.

A weekly newsletter in which we keep track on what’s going on in the world and translate, based on our sociocultural knowledge, what this means to brands.

info@trendsactive.com

Privacy policy