logo dark logo light logo
  • SERVICES
    • SERVICES
    • DOWNLOADS
  • UNSER MODELL
    • UNSER MODELL
    • UNSERE TRENDS
  • CASES
  • INSPIRATION
  • ÜBER UNS
  • GET IN TOUCH
  • EN
  • DE
Mobile Logo
  • SERVICES
    • SERVICES
    • DOWNLOADS
  • UNSER MODELL
    • UNSER MODELL
    • UNSERE TRENDS
  • CASES
  • INSPIRATION
  • ÜBER UNS
  • GET IN TOUCH
  • EN
  • DE

A Selfish Case for Kindness

Whenever we think of acts of kindness, we generally assume they make the lives of others easier or better in some way. Complimenting someone’s clothes or helping an elderly neighbor with some housework can be a welcome improvement to their

by Douwe Knijff
25. September 2023
General
0
driver licence school elderly drive

Driving school drives around elderly on their daily commutes

After realizing that, besides the obvious educational purpose, most of their rides were essentially pointless, French driving school network CER wanted to try if they could instead utilize all those kilometres more meaningfully.  They came up with an idea called ‘The

by Douwe Knijff
13. Juli 2023
Gen Z, General, Highlight, Media, News, Trends
0
digital inclusion supermarket

Supermarket develops low-res website for rural customers

Many customers of Peruvian supermarket chain PlazaVea live in rural areas where internet coverage is often not sufficient. That means their website loads slower, if at all, leading to a frustrating online shopping experience. That is why the supermarket developed

by Douwe Knijff
13. Juli 2023
General, Highlight, Media, News, Trends
0
do people care about brands taking a wider stance?

Do people care about brands’ stances on wider issues in society?

That is exactly the question British poller YouGov asked. People were asked the question: How important, or not, is it to you that the brands you like have a clear/transparent point of view on wider issues in society? 39% of people

by Douwe Knijff
13. Juli 2023
General, Highlight, Media, News, Trends
0
fake versus real

The AI revolution: Artificial vs. Authenticity

Last week Youtube published its ‘Culture & Trends Report 2023’ for which they analyze trends and conduct surveys in 14 countries.  One of the findings of the report is the explosive growth of AI-related creativity on the platform. In 2023 alone, the

by Douwe Knijff
13. Juli 2023
General, Highlight, Media, News, Trends
0
why in more egalitarian societies women feel less satisfied in life.001

Why is the life satisfaction gap bigger in countries with greater gender equality?

Among 15-year-olds, boys generally report higher life satisfaction than girls. But recent studies found that this gap is bigger in countries with greater gender equality. Because this finding is somewhat counter-intuitive, a new study has set out to find out what explains

by Douwe Knijff
13. Juli 2023
General, Highlight, Media, News, Trends
0
gen z shadowboard.001

How The Body Shop succesfuly incorporates young voices

Following the realization that a lack of young voices in the boardroom of The Body Shop makes it hard to build a business worthy of passing down to the next generation, the company set out to find a way to

by Douwe Knijff
13. Juli 2023
Gen Z, General, Highlight, Media, News, Trends
0

Why many cities suck (but Dutch cities don’t)

As a Dutch person, it can be somewhat easy to take our everyday city design for granted. But after accidentally stumbling onto a random video on Youtube (one of many I later learned) praising the way Dutch cities are designed,

by Douwe Knijff
13. Juli 2023
General, Highlight, Media, News, Trends
0

Have modern day trends lost their meaning?

Trends appear to be harder to grasp and move faster than ever before. Whereas traditionally, trends described meaningful social change in people’s behavior, attitudes or values, modern day ‘trends’ are often characterized as fast-fleeting fads that most people have never even heard of.A

by Douwe Knijff
16. Juni 2023
General, Highlight, Media, News, Trends
0

Are we prepared for our older age?

Many Western societies are ageing rapidly, and as professional caretakers are not growing nearly as fast as the people that need care, increasingly older people will need to rely on their social networks and informal care. In addition, with an increasing

by Douwe Knijff
16. Juni 2023
General, Highlight, Media, News, Trends
0
  • 1
  • 2
  • 3
  • 4
  • next page

Beitragsnavigation

1 2 … 15 Nächste

Bleiben Sie relevant.
Melden Sie sich für unsere wöchentlichen Signals an.

Ein wöchentlicher Newsletter, in dem wir verfolgen, was in der Welt vor sich geht, und auf der Grundlage unseres soziokulturellen Wissens übersetzen, was dies für Marken bedeutet.

Minrebroederstraat 5
3512 GS Utrecht

info@trendsactive.com

Privacy policy