Ever heard of rainbow-washing?
Rainbow-washing, as defined by the Urban Dictionary is: “The act of using or adding rainbow colorsand/or imagery to advertising, apparel, accessories, landmarks, etc, in order to indicate progressive support for LGBTQ equality—but with a minimum of effort or pragmatic result.” In other
This is what 20 years does to a boy vs a plastic straw
Recently Nescau, Nestlé's leading brand in the chocolate powdered beverage industry in Brazil, made the switch to paper straws. To bring attention to their efforts, Nescau launched a campaign titled ‘Teodoro’. The campaign compares in a split screen the 20 year
This is how BurgerKing relates to customers in confusing times
Burger King launched a campaign to promote their Impossible Whopper. A vegan burger made without beef that tastes exactly like a Whopper. The campaign pokes fun at the new, confusing, everyday problems the pandemic has created. Ranging from not being
Experience “Singapore by stream” on Twitch
With travel restrictions implemented worldwide, tourism has come to a halt. However Singapore is opening up its borders, albeit virtually. ‘Singapore by Stream’, launched by the Singapore Tourism Board, makes use of the live streaming platform Twitch. The experience offers
Great case on how to adapt to todays visual culture
With several major ongoing infrastructure projects, the Ecuadorian city of Chode tries to make the inconvenient moments more bearable for the citizens. To inject a bit of light heartedness, the city incorporates different ‘memes’ on their road signs around the
How disruptive events shape people and societies
Getty Images launched a campaign that showed that “history repeats itself” is not just a saying. Showing photographs from past disruptive events and major historical moments and putting them in parallel to contextually similar images from the present day. At TrendsActive
Gucci Goes Digital
Luxury brand Gucci now offers sneakers for just $12. The catch? They are digital sneakers. Gucci teamed up with augmented reality fashion platform, Wanna, to create the ‘Virtual 25’ sneakers. Factoring in the growing interest for digital collectibles, the sneakers’
Tackling societal issues the Gen-Z way
The coronavirus is bringing another pandemic along with it. The shadow pandemic - an increase in domestic violence cases as a result of being in quarantine. Krystyna Paszko, a Polish high school student who took matters into her own hands.
Do you have an audio strategy yet?
Barilla, Italian pasta producer, has turned to Spotify to create the playlist timer. A playlist that runs the same length of time as it takes for the pasta to be perfectly cooked. From boom bap fusilli to moody day linguine
Why every brand should want to be nr 1.
Our friends from the brand consultancy BrandTrust always challenge their clients with the following question. What’s the name of the first man on the moon? And the second? Exactly, most people only remember Neill Armstrong. It is a great metaphor for the