Need to escape a zoom call? Sound the Excuse has your back
Sorry my cat is vomiting, flatmate is stuck in the toilet, kids are fighting, food is getting delivered…Whatever excuse you need to escape a zoom call, Sound the Excuse has your back. TBWA\London has partnered with men’s media platform The Book of Man
Dead start-up toys: keeping iconic failed startups alive
You can now own a toy Juicero, which, just like the real product, doesn’t actually work. Although the tech world is filled with big successes it has a staggering number of big failures and there is now a website keeping
War Paint for Men: make-up and masculinity
War Paint for Men, claims to be the world’s first make-up store for men. It has just opened its doors in London and stocks products from concealer and foundation to beard and brow gel. War Paint prides itself in being made
Waste not, want not: Ikea’s buy-back and refurbishment scheme
Global furniture retailer, Ikea, has created a new campaign to raise awareness of its buy-back and refurbishment scheme. In its latest sustainability effort, the brand’s campaign features old Ikea furniture found in various trash piles around Norway. The campaign highlights where each
The ‘Brief’ news app: tackling information overload and polarisation
Today, people have access to a near-infinite number of news sources. As a result, problems have arisen within today’s news cycle; including information overload, media bias and algorithms concentrating on engagement over accuracy. That is where ‘Brief’ comes in. Brief is a
Surviving Progress: the downside of AI
Artificial intelligence has become a pervasive technology, impacting businesses across different industries throughout the world. In recent decades, AI research has gone from being relatively obscure to extremely influential. Research objectives of AI, however, are influenced by several factors such
Language-Policing: What if AI controls language?
The internet can be a toxic place. It provides a sense of anonymity and a platform in which people can express themselves freely. With much of society now communicating online, problems of online abuse and hate speech have significantly increased. In
Google’s first store: the definition of experiential
Google is a household name that exists mainly in the online universe… until now! Google recently launched its first brick-and-mortar store. The Google store will primarily feature Google’s hardware products; however, it is so much more than that. It defines the
A drink to help you de-stress
There’s a new drink on the market which claims to help reduce stress. And no, we’re not talking about a gin and tonic! ‘Moment’ aims to promote wellness and generate the same feeling as meditation. According to founder, Aisha Chottani, the
Brands: To be different or not to be?
It shouldn’t actually be a question. It’s a no brainer that brands should be different in order to stand out from competing brands. It seems, however, that many brands are riding the wave of sameness in a sea of clones.