The ‘Brief’ news app: tackling information overload and polarisation
Today, people have access to a near-infinite number of news sources. As a result, problems have arisen within today’s news cycle; including information overload, media bias and algorithms concentrating on engagement over accuracy. That is where ‘Brief’ comes in. Brief is a
Surviving Progress: the downside of AI
Artificial intelligence has become a pervasive technology, impacting businesses across different industries throughout the world. In recent decades, AI research has gone from being relatively obscure to extremely influential. Research objectives of AI, however, are influenced by several factors such
Language-Policing: What if AI controls language?
The internet can be a toxic place. It provides a sense of anonymity and a platform in which people can express themselves freely. With much of society now communicating online, problems of online abuse and hate speech have significantly increased. In
Google’s first store: the definition of experiential
Google is a household name that exists mainly in the online universe… until now! Google recently launched its first brick-and-mortar store. The Google store will primarily feature Google’s hardware products; however, it is so much more than that. It defines the
A drink to help you de-stress
There’s a new drink on the market which claims to help reduce stress. And no, we’re not talking about a gin and tonic! ‘Moment’ aims to promote wellness and generate the same feeling as meditation. According to founder, Aisha Chottani, the
Brands: To be different or not to be?
It shouldn’t actually be a question. It’s a no brainer that brands should be different in order to stand out from competing brands. It seems, however, that many brands are riding the wave of sameness in a sea of clones.
Purchase what you preach: how consumers often purchase with the bigger societal issues in mind
The debate is fierce: should brands be more involved in the conversation surrounding societal issues, yes or no? Take brands like Patagonia or Nike for example; they don’t shy away from stating their point of view on different issues. Do
Algorithms: the good, the bad and the ugly
Algorithms are a funny thing. People love to hate them. They cause so many problems and are blamed for much of the chaos in today’s complex society, from conspiracy theories to racial and gender biases. Yet, society cannot seem to
How going back to ‘business as usual’ might feel strange at first.
During the course of 2021 more and more of the world will be opening up again. Some experts predict a ‘summer of love’. All the behaviour that has been repressed during the pandemic will be overcompensated when the restriction are lifted. In the
How ‘parasocial’ relationships influence what people buy
If isolation during the coronavirus pandemic has taught us anything, it is how much we rely on our relationships with other people. Locked down with only Facetime and TV for entertainment, the line between real-life connections and imagined ones are